Preliminary Certificate in Marketing June 30th‚ 2013 - Examination PCM II 2013 – 78th Intake‚ 23rd Year Candidate’s Registration Number (As per in the examination admission form / Student ID) For Examiner’s use only Examiner’s Comments Part One Question 01 Part Two Question No. Question 02 Question 03 Question 04 Question 05 Question 06 Question 07 Second Examiner’s Comments Part Three Question No. Question 08 Question 09 Question 10 Question 11 Total st 1
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Marketing Plan Phase III Coffee has been a staple in just about every country to this date and normally a coffee shop would provide this beverage. With the different items available from a vending machine why not make one those items coffee. The marketplace is changing from day-to-day and who knows what the next big thing or fad may be. With the demand for coffee at an all-time high why not take advantage of its demand in the marketplace. The best way to provide coffee in a vending
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Industry Definition An airline provides air transport services for passengers or freight‚ generally with a recognized operating certificate or license. Flights with different airlines almost homogeneous Pricing Flights with different airlines almost homogeneous Because Airline is better off selling an empty seat at near MC‚ but below AC‚ than flying with empty seats Pegasus %24 Atlasjet 7% Sun THY %54 Frequent business traveler‚ seeking punctuality‚ high-service‚ reliability and
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strategies. Paramus‚ NJ: Prentice Hall. Ferber‚ R. (2009). Market research. Freedman‚ J. and Fraser‚ S. (1966). Compliance without pressure: The foot-in-the-door technique.Journal of Personality and Social Psychology‚ 4(2)‚ pp.195-202. Gregson‚ A. (2008). Pricing strategies for small business. North Vancouver‚ B.C.: Self-Counsel Press. Harris‚ P. (2011). Profit planning. Oxford: Goodfellow Publishers. Hsu‚ Y. (2011). Design innovation and marketing strategy in successful product competition. Jnl of Bus & Indus
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2. What are the key issues? This is just a simple list (condensed SWOT). You do not need to analyze in great detail. The key issues are that they are losing market value by remaking their best seller. By attempting to enter the economy brand-pricing tier‚ they have restructured and rebranded their other films‚ making their consumer doubt the quality of their original product. They have renamed their superpremium film to correlate with their premium brand‚ which is a strength‚ but could lose a
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CONTEXT (p.1) DATA * David Glass (CEO); Don Soderquist (COO) * ROA= 33% ; Sales growth= 35% * 1993. market value= $57.5 billion * Sales/square foot= $300 vs. $210 of competitors * Total sales: $16B (1987) → $67B (1993) * Earnings quadrupling: $628 million → $2.3B * Revolutionized many aspects of retailing + heavy investment in information technology. * Main Challenge: “HOW TO SUSTAIN THE COMPANY’S PHENOMENAL PERFORMANCE.” * Growth in 1993: (7%–8%) range‚
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price increases while remaining competitive * at these price and coverage levels company will have market leading 14.26% conversion rate which should yield higher sales in the future * company has a unique competitive advantage for value pricing by providing value-adding features that are superior to the rest of the market * there are number of hurdles that the company needs to overcome in order to be successful with a new product offering: raise public awareness of FIT‚ raise public perception
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existing support cost allocation method does not reflect its relative claim on the resources and thus‚ leads to insurance products being priced inaccurately in the company. Some of the minor issues include inefficiency in resource allocation and pricing decisions. Moreover‚ the profit figure has been decreasing although the sales volume increased. The corporate support cost has also been increasing alarmingly to sustain company’s growth since the recent acquisitions took place. Another issue would
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I. Major Steps in Merchandise Buying and Handling A. Merchandise management is the analysis‚ planning‚ acquisition‚ handling‚ and control of the merchandise investments of a retail operation. Exhibit 9.1 illustrates the major steps in the merchandise management process. 1. Analysis is used in the definition because retailers must be able to correctly identify their customers before they can determine the needs and wants of their consumers. 2. Planning is included because retailers must
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tickets. it had no assigned seats. it had no electronic entertainment ‚relying on humorous flight attendants to entertain passengers. The airline did not offered its employees a profit sharing plan‚ thus keeping its fixed costs low. For that reason ‚ pricing strategy has been so successful on that time. Answer 2 Both business and leisure travelers seek for flexibility‚ convenience and a balance between good service and price when buying airline tickets. Southwest’s policy allowing customers to change
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