CASE FORMAT KRISPY KREME DOUGHNUTS‚ INC. --- 2004 1. Title Page a. Case title b. Group Members c. Class schedule d. Term and school year e. Date submitted 2. Content a. 1-page Case Summary b. Proposed Vision and Mission Statement for KKD c. External Audit --- EFE Matrix d. Competitors Analysis --- CPM e. Financial Ratio Analyses f. Internal Audit --- IFE Matrix aveA Case Study on Krispy Kreme Doughnuts‚ Inc A Case Study on Krispy Kreme Doughnuts‚ Inc ________________________________________
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KAMARUZZAMAN (KJC1110150) INTERNAL FACTORS STRENGTH: 1. Strong Brand Recognition and Recall 2. Krispy Kreme makes it possible for different organizations throughout the community to use their product as a fund raiser. Fund raising program has helped non-profit organizations raise millions of dollars in needed funds. 3. Krispy Kreme has Strong Channel of Distribution. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 4. Employees
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Krispy Kreme Marketing Plan Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Situation 2.1.1 Market Demographics 2.1.3 Macroenvironment Situation 2.1.4 Market Growth 2.2 SWOT Analysis 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Product Situation 2.4 Competition Situation 2.5 Distribution Situation 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2
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Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy‚ attempting to distinguish their donuts based on taste‚ quality and simplicity. The company ’s goal since its infancy has been to satisfy customers by providing a unique experience. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see
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EXECUTIVE SUMMARY Krispy Kreme ’s recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current market and what steps Krispy Kreme is taking to compete in that market‚ including a look into competitors. Krispy Kreme provides equipment
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KRISPY KREME Marketing Problem/Executive Summary This presentation will analyze the current market situation‚ identify possible opportunities and threats and recommend strategic actions for Krispy Kreme Australia. Methods of analysis include SWOT analysis‚ product life cycle curve‚ porters five forces and environmental‚ competitor and consumer analysis. For these we have used information from text books‚ websites and online news websites. From our analysis we have found Krispy Kreme Australia
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Written Assignment Krispy Kreme Doughnuts‚ Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase‚ including a secret recipe and name‚ Krispy Kreme. Rudolph moved to Winston-Salem‚ North Carolina‚ where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
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SAMPLE CASE PREPARED BY MANAGAGEMENT AND POLICY INTRODUCTION: The inception of Krispy Kreme was back in 1933 ‚ when Ishmael Armstrong ‚ a farmer and store-owner in Paducah‚ Kentucky bought a doughnut shop from a French chef. With the purchase of the shop Armstrong received the rights to a secret yeast-raised doughnut recipe. Later on during that year Armstrong’s nephew Vernon Rudolph completed high school and from being a deliver boy for the doughnut shop to a partner. At this point
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Development: background‚ what is the problems Recommendation Krispy Kreme opened as a thriving business that truly passed all expectations. MArk- Proposal 1: New product by looking at the consumers wants and by monitoring the competitors - buy or acquire well-known coffee‚ The problem that Krispy Kreme had was not the ability to not create a new product‚ but the incorrect timing of the products they made. Krispy Kreme already has twenty five different types of doughnuts which
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Background of the case. KrispyKreme is a doughnut company founded on July 13‚ 1937. Krispy Kreme’s founder Vernon Rudolph and his uncle purchased Joseph LeBeouf’s donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins‚ a local architect. A HOLE IN
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