project of Next plc. This has to be done from the point of view from a consultant or analyst. The assignment has been split up into two tasks‚ firstly to analyse and evaluate Next plc‚ then secondly suggest any ways in which their marketing performance can be improved for future success. My first step is to get an overview of Next plc as a company‚ how it started‚ the market sector it operates in and its past and present performance. 2. History of Next To analyse Next we need to get
Premium Retailing Department store Marketing mix
Next plc designs‚ manufactures‚ and distributes clothing and home furnishing and accessory items to nearly 330 Next retail stores and through the company ’s Next Directory mail order sales catalog. Almost all of Next company-owned stores are located in England and Ireland. After ending a brief international expansion--in 1999 the company closed its seven company-owned foreign stores‚ including its five U.S. retail stores--Next has shifted its international strategy to brand expansion focused on franchising
Premium Retailing Shopping mall Brand
Time • Against Competition • Against Industry Sector • Against Market Indices • Summary Corporate Strategy ................................................................................. 13-15 - Swot Analysis - Summary Mission Statement .................................................................................... 16 - Aim - Strategy - Objectives Investment Recommendation .................................................................. 16
Premium Financial ratio
Analysis of NEXT plc and its environment Contents 1 INTRODUCTION 2 2 OVERVIEW 2 2.1 The Market 2 2.2 The Company 3 3 ANALYTIC TOOLS 4 3.1 PEST - Analysis 4 3.2 SWOT - Analysis 7 3.3 Competitive Analysis 9 4 CONCLUSION 12 5 MISSION STATEMENT 13 6 OBJECTIVES AND STRATEGIES 14 6.1 Good quality and price 14 6.2 Relationship between Next and its environment 14 6.3 Shopping as en event 15 7 BIBLIOGRAPHY 16 1 Introduction This Report should give the reader an overview of the clothing retail
Premium Retailing Marketing Strategic management
Abstract This report will analyse the corporate activities and position of Next plc‚ focusing on clothing‚ which is the company’s main product area. The report firstly provides an overview of the history and background of the company as well as mentioned the state of the clothing retail market. Following the introduction the report then goes into deep analysis of Next‚ beginning with identifying the company’s key strengths and opportunities for future success‚ before going on to explore certain
Premium Retailing Online shopping
Next Plc | 2011 | 2010 | PerformanceGross Profit | 1008.7/3453.7 = 29.21% | 996.9/3406.5 = 29.26% | Operating Profit | 574.8/3453.7 = 16.64% | 529.8/3406.5 = 15.56% | ROCE | 574.8/(232.4 + 727) = 59.91% | 529.8/(133.4+802) = 56.63% | Asset Turnover | 3453.7/(232.4+727) = 3.60 times. | 3406.5/(133.4+802) = 3.64 | LiquidityCurrent Ratio | 1067.3/832.9 = 1.3:1 | 1041.2/758.1 = 1.4:1 | Quick Ratio | (1067.3 – 368.3)/832.9 = 0.84:1 | (1041.2 – 309)/758.1 = 0.97:1 | Inventory Days
Premium Generally Accepted Accounting Principles Balance sheet Profit
Marketing communication of NEXT plc Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts. In order to respond most effectively and efficiently to changing world‚ marketers must have a clear understanding and accurate picture of the directions those changes are taking. Such a picture cannot emerge without
Premium Marketing
To: Date: From: Subject: Next pc is a uk based retailer that sells moderately price clothing for men‚ women and children. It also specialize in housewives and furnitures through 500 stores primarily in uk and irelandl. It also franchise more than 200 stores in asia nad Europe counties. Profitability The primary financial indicator is the roce which has shown an increases to 53.4 % in 2012 from 52.09 %. But‚ if the capital employed included the new £300m committed bank facility that yet drawn
Premium Generally Accepted Accounting Principles Corporate finance Financial ratios
promising the cost of more staples will soon drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore‚ there are using past of
Premium Marketing Pricing
Business Accounts – Assignment I Introduction Next plc is a retailer founded 1864 in the United Kingdom‚ that not only sells men’s‚ women’s and children’s wear but also has a home ware department. Their clothes wear are stylish but affordable. Throughout the United Kingdom and Ireland there are over 550 Next stores plus 50 franchises operating in Asia‚ Europe and The Middle East. This report will analyse and outline the company’s profitability‚ liquidity‚ solvency and investment potentials based
Premium Financial ratio Financial ratios P/E ratio