IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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he Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor‚ they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established‚ they move the prices back up to position themselves as
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Bharti Airtel Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ India‚ the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G and 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise services including national & international long distance services to carriers. In
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LUFTHANSA – SHORT RUN INCENTIVES AND PRICING STRATEGIES COMPANY OVERVIEW Lufthansa is the flagship carrier of Germany and the world’s fourth-largest airline in terms of overall passengers carried. It operates services in 18 domestic destinations in Germany‚ 197 international destinations‚ and in 78 countries across Africa‚ the Americas‚ Asia‚ and Europe. With over 870 aircraft‚ it has the largest passenger airline fleet in the world when combined with its subsidiaries. The brand is strong
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Introduction……………………………………………….2 2.0 Definition of Market Segmentation……………………….2 3.0 Market Segmentation of Hilton……………………………3 3.1 Demographic Segment and Hotels of Hilton…………..3 3.2 Geographic Segment and Hilton Hotels’ Strategy……..5 3.3 Psychographic Segment and Hotels of Hilton………….5 3.4 Behavior Segment and Hilton Hotels’ Strategy………..6 4.0 SWOT Analysis…………………………………………....7 4.1 Strengths………………………………………………..7 4.2 Weaknesses……………………………………………..7 4.3 Opportunities……………………………………………7 4.4 Threats…………………………………………………..8 5.0 Recommodation……………………………………………
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BSNL company profile INTRODUCTION Bharat Sanchar Nigam Limited (known as BSNL‚ India Communications Corporation Limited) is a public sector communications company in India. It is the India’s largest telecommunication company with 25.14% market share as on December 31‚ 2007. Its headquarters are at Bharat Sanchar Bhawan‚ Harish Chandra Mathur Lane‚ Janpath‚ New Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector companies in India. BSNL is India’s oldest and
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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u need a PC or a Laptop and the required connectivity tools‚ie.‚ Serial/USB cable OR Infrared Device OR Bluetooth dongle 1)Activate Airtel Live!( It’s FREE so no probs) 2)Create one Airtel gprs data accounts and select the it as the active profile. Under DATA COMM ~~~ GATEWAY : 100.1.500.99 APN : airtel.com USERNAME : blank PASSWORD : blank PASS REQ : OFF ALLOW CALLS : AUTOMATIC IPADDRESS : DNSADDRESS : DATA COMP : OFF HEADER COMP : OFF Under INTERNET PROFILES
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DECLARATION I‚ JINET JOSE‚ Student of Rajagiri Business School‚ Kakkanad hereby declare that the report titled‚ “An Analysis of Airtel Money & the factors influencing its spread”‚ is a bonafide record of the project work done by me‚ for BHARTI AIRTEL‚ CHENNAI during the period of 8th April 2013 - May 30th 2013 as a part of my PGDM programme at Rajagiri Business School. This study has been undertaken in the partial fulfilment of the requirement for the award of Post Graduate Diploma
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