has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
Premium Airline Brand Singapore Airlines
ECO-561 Week- 5-TEAM PAPER Recommendation for pricing strategy‚ product differentiation and barriers to entry during Trough: U. S. economy entered its 10th recession in late 2007 since 1950 and still recovering from recession in 2010. The rise and decline in the level of activity are called business cycles. Business cycles occur because disturbances to the economy of one sort or another push the economy above or below full employment. Four phases of business cycles are Peak‚ recession‚ trough
Premium Marketing Unemployment Economics
IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
Premium Airline Low-cost carrier
entry DA is one of the oldest airlines in the United States‚ however‚ there are still threats from new entrants in the market because low-cost carriers (LCC) definitely going to affect the pricing strategy of DA. In contrast‚ DA has brand loyalty due to its long history of operation. Moreover‚ the entry barriers are still high due to the operating cost such as aircraft‚ airport cost‚ maintenance‚ route licenses‚ and taxations. The threat of substitution Since the airline industry is serving passengers
Premium Airline Southwest Airlines Avianca
collaborating with other multinational companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational behaviour. This has aided deducing what strategies work best‚ when. Since there is always room for improvement‚ Emirates can take certain actions to
Premium Airline Emirates United Arab Emirates
7. Introduce the firm: a. who is the firm? Iberia Airlines i. whom does it serve? In 1944‚ the civil Aviation Conference was held in Chacigo‚ where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s‚ the planning system used was basically “ point to point”
Premium Airline Low-cost carrier Southwest Airlines
Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
Premium Airline Southwest Airlines Northwest Airlines
1 Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
Premium Mobile phone
Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
Premium Airline Avianca Airport
1. Introduction 1.1 Unilever Global Unilever is an Anglo-Dutch Multinational Corporation. It has a history of colonial exploitation‚ under which it has built its capital gradually. Today it owns much of the world’s consumer brands in food‚ home care and personal care. Unilever employs were more than 247‚000 people and the achieved a worldwide revenue of €48 760 million in 2002. Unilever has also two headquarters. One is Unilever PLC in London UK and another one is Unilever NV in Rotterdam‚ Netherlands
Premium Unilever