Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that‚ ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs‚ develops‚ manufactures
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consumer sales promotion that Apple has developed. Post 2: During special consumer promotions‚ Apple has its certain auditions in which they target directly. For example during the month of July to September 1st‚ Apples promotes their Mac book laptops for college students. When students show their school I.D‚ they pay for a Mac book book and get any free Ipod they desire and a free printer. I can personally say that this is a good promotion method because I was one of its targeted audience who
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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NIILM Center for Management Studies 2009-11 Rajesh Kumar Singh Roll No 29084 Production and Operation Management Assignment Question: Discuss operations strategies of three companies. Answer: Operational Strategy: Amazon.com Introduction: Amazon.com has become the largest customer friendly online retailer and provides one click purchase facility to its wide range of products including books‚ music‚ toys‚ gifts‚ electronics etc. For 2011 Amazon’s net sales documented the value of $48077
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HKU575 ALI FARHOOMAND DELL: OVERCOMING ROADBLOCKS TO GROWTH You don’t get a big result if you don’t challenge people with big goals. - Kevin Rollins‚ president and CEO‚ Dell1 In spring 2005‚ Dell‚ Inc. (“Dell”)‚ the world’s largest personal computer (PC) maker‚ announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell‚ which at the time had revenues of about US$49 billion.2 In an effort to meet its goals‚ Dell had woven together a broad
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of kanban. Further development: In 1973 oil crisis is occur‚ so many company stopped their profit ‚ but Toyota manufacturing company is still working . After World War 2‚ America cut cost of mass production car. Japanese also followed this strategy. America has generated wonderful production management‚ business management techniques such as (Q‚ C) and (TQC)‚ and industrial engineering methods. Japanese realized that they have to use their techniques. Toyota motor also defines just in
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years‚ Dell Inc. has been on a long‚ hard journey‚ experiencing quite a lot of ups and downs. Dell has had several rivals throughout the years such as Hewlett-Packard(HP)‚ Acer‚ Gateway‚ Sony‚ Asus‚ Lenovo‚ IBM‚ MSI‚ Samsung‚ and Apple. Micheal Dell‚ at the age of 19‚ “started the company that would dominate the industry. The computer whiz had $1‚000 and a novel idea: to eliminate the retailer and sell directly to the consumer.”(1). IBM computers were selling at $3‚000 in stores and Dell had realized
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Submitted to- Dr. Ashwini Awasthi Group-3 Industry-Laptops Submitted by: Deepika Bhatt [101311] Dhrumit Punmiya [101312] Gaurish B. Desai [101313] Harsha Vardhan [101314] Harshil M.Kothari [101315] Introduction-Global Scenario While the personal computer (PC) industry began in the 1970’s‚ the first commercial portable computer‚ Osborne was available in 1981. The next big event in the history of laptops came in the summer of 1995‚ after which Microsoft and Intel
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Laptop In our culture we use the Laptop to do our works. Like the homework‚ projects and designing. A laptop is a personal computer that can be easily carried and used in a variety of locations. Many laptops are designed to have all of the functionality of a desktop computer‚ which means they can generally run the same software and open the same types of files. However‚ some laptops‚ such as netbooks‚ sacrifice some functionality in order to be even more portable. laptop computer‚ sometimes called
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Factors to be Considered While Buying a New Laptop Before you go about laptop computer buying‚ be very sure how you will be using it. A laptop can be used for home use‚ entertainment‚ browsing and business related purposes and for various developmental‚ industrial and manufacturing and designing purposes. The needs of businessmen‚ students‚ casual users wishing to buy laptops will obviously be different. A business person would need all the packages of Microsoft like Microsoft Word‚ Microsoft
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