Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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Comprehensive Study of the Laptop Industry in India on the Basis of Different Marketing Concepts Comprehensive Study of the Laptop Industry‚ Marketing Management Executive Summary “The sales of notebook PCs grew at 46.4 percent QoQ‚ crossing the seven lakh mark in a single quarter‚ for the first time”1 The above statement is one that fills the laptop industry‚ as also the entire electronics industry‚ with hope and optimism for the future. In the last year (2008)‚ the laptop sales in India doubled
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manufacturing. There is low investment for independent stores. Decreasing profitability indicates that there is a threat of new entrants Threat of Substitutes: Threat of substitute products is low. HP believes in standards-based technology‚ which represents the opportunity to decide in the item of much preferance. HP tries to eliminate barriers by continuous updating processes and presenting new products to remain in the top of the industry. The Power of Buyers: Bargaining power of buyers is high. Consumers
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known as HP‚ is a major manufacturer of computer hardware in the computer industry. The computer industry serves a variety of customers‚ ranging from typical home users who surf the web to multinational conglomerates. HP’s products consist of a variety of computer equipment including desktops‚ laptops‚ printers‚ monitors‚ and servers. HP designs and markets these products to server the entire computer industry. In order to better meet the needs and expectations of all of their customers‚ HP segments
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CHAPTER 10: MARKET POWER AND PRICING STRATEGY Introduction We have examined how firms with market power can generate positive economic profit by influencing the price at which their products or services are sold. This conclusion was based on the assumption that firms must charge the same price to all customers. Now we explore alternative pricing strategies and show that when a firm with market power can “discriminate” among customers‚ additional surplus (beyond that achieved by a single-price
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POSITIONING: 6 HP POSITIONING: 6 SONY VAIO POSITIONING 6 TARGET MARKET: 7 MARKETING MIX: 7 Marketing Mix of DELL: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE: 7 Marketing Mix Of Hp: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE: 8 Marketing Mix of SONY VAIO: 8 PRODUCT: 8 PRICE: 8 PROMOTION 8 PLACE 8 RESEARCH METHDOLOGY 9 PROFILE OF INTERVIEWEES: 10 SEGMENTATION BASES 10 MR. FAHAD KHAWAJA 10 MR. AKBAR 11 VALS: 12 PRECEPTION ABOUT THE LAPTOPS 13 Perceived
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main
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