Shangri-La Hotels Contents Background Executive Summary Problem Statement Current Strategy External Environment VRINE Model Internal Analysis TOWS Analysis Value Chain Analysis Key Success Factors Alternatives Recommendations Implementation Plan Prologue Appendices Background Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management
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Shangri-La Hotels and Resorts - Overview Shangri-La Hotels and Resorts are renowned hotel management companies operating prominently in the Middle East. The hotel is considered as a status symbol for upper class people reflecting the privilege and honorable status in the society. The hotel provides facility of services which is suitable for both business travelers as well as for people traveling for leisure and on vacation. The first of Shangri-La hotels was found in Singapore in the year 1971
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Introduction and Overview “The Shangri-la" is the brand of limited-company Shangri-la (Asia) Co.‚ LTD in Hong Kong‚ this company belongs to the famous Chinese businessman--"The candy king" Robert Kuok ‘s Kuok Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s
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Shangri-La is a fictional place described in the 1933 novel Lost Horizon by British author James Hilton. Hilton describes Shangri-La as a mystical‚ harmonious valley‚ gently guided from a lamasery‚ enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise but particularly a mythical Himalayan utopia — a permanently happy land‚ isolated from the outside world. In the novel Lost Horizon‚ the people who live at Shangri-La are almost immortal‚ living
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Strategic Analysis of Shangri-la I. Introduction The hospitality industry constitutes an economic sector with the fastest growth worldwide. At present‚ the industry continues to receive recognition as a profitable and progressive industry. The hospitality industry offers diverse opportunities for employees and varied services and features to customers. This means that overall industry actual and potential provisions are unlimited‚ which accounts for continuous shifts or adjustments contributing
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Shangri-La Hotels Shangri-La Hotels and Resorts is a deluxe Asian hotel chain and was founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The name Shangri-La means “eternal youth‚ peace and tranquility” and embodied the serenity and service for which the hotel chain was renowned throughout the world. As of 2006‚ Shangri-La had four main business segments: hotel ownership and operations‚ property development including commercial buildings and serviced apartments‚ hotel management
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1. What are the key elements of Shangri-La Hotel’s strategy? Which of the five generic competitive strategies described in Chapter 5 is the company employing? What is Shangri-La’s strategy for competing internationally? Firstly‚ the elements involved in a company’s strategy can be separated into two categories: internal and external ones. Based on our research‚ we believe that the key elements that in Shangri-La’s strategy are the internal ones that include management‚ organisation culture‚ employee
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minor assignment is going to introduce the situation and history of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their target market how do they form their strategies by these major market to help customers to distinguish the major differences between their hotel and
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4.2.2 Marriott 11 4.2.3 7 Days 11 5.0 Product Analysis 12 5.1 Product category 12 5.2 Type of product 12 5.3 Three levels of product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and strategies 14 5.4.1 Brand positioning 14 5.4.2 Brand name selection 14 5.4.3 Brand sponsorship 14 5.4.4 Brand development 14 5.5 Packaging 15 5.6 Labelling 15 6.0 Target Market Analysis 15 6.1 Market segmentations 15 6.1.1 Psychographic segmentation
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