Marketing Management Psychological Pricing Rodrigo Fernández-Romero. 20th March 2010. Psychological Pricing Many sellers believe that prices should end in an odd number (9‚99€) instead of 10€ as price. Why?. • • • Because consumers have the tendency of ignoring the last digits instead of doing the rounding. Although actually seeing the cents‚ they may subconsciously ignore them. Some suggest that this effect may be enhanced when the cents are printed smaller (for example‚ €19.99)
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WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns
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Elektra Electronics Company is a business division of a mid-sized company focused on manufacturing and selling a high quality consumer electronic device through high-end marketing channels such as specialty shops and exclusive department stores. These specialty outlets advise and educate customers about the desirable features of different electronic devices. Elektra charges on average 500 per unit to its distributors‚ who mark it up to 899 when selling to retail customers. After many years of high
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WorldCom - "our objective is to be the most profitable ‚ single source provider of communications services to customers around the world. Unstated Mission - Increase shareholder value." WorldCom’s mission statement neatly encapsulated aspirations and strategies to be the leading facilities-based provider of end-to-end Telecommunications and Internet services to business customers globally".(WorldCom.com) WorldCom was the second largest long distance phone company (AT & T was the largest) in the United
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7 Transfer Pricing LEARNING OBJECTIVES : After studying this chapter students will understand. * Purpose of transfer pricing * Responsibility of a division as responsibility centre * Conflicts between the divisions * Setting of transfer price where the profit of the organisation can be higher. 7.1 Introduction The whole organisation can be divided into a number of divisions‚ the performance of each division can be measured in terms of both the income earned and the
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Pricing Decisions are decisions faced by top management and marketing managers. How much to charge for a product or service depends on a multitude of factors such as competition‚ cost‚ advertising‚ and sales promotion. Economic theory suggests that the best price for a product or service is the one that maximizes the difference between total revenue and total costs. However‚ in reality‚ the price charged is usually some form of cost-plus‚ which is later adjusted for market conditions and competition
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Hand washing ways: Research has shown the single most effective practice that prevents the spread of germs in the child-care setting is good hand washing by caregivers and children. • Rubbing hands together under running water is the most important part of washing away infectious germs. Deficiencies in hand washing‚ including sharing basins of water‚ have contributed to many outbreaks of diarrhea among children and caregivers in child-care centers. • The Centers for Disease Control (CDC) recommends
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Green Washing Defination: • Green washing is the unjustified appropriation of environmental virtue by a company‚ an industry‚ a government‚ a politician or even a non-government organization to create a pro-environmental image‚ sell a product or a policy‚ or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy. The U.S.-based watchdog group CorpWatch: • Defines green wash as "the phenomena of socially and environmentally destructive
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LESSON PLAN 1. Name of the student: 2. Subject: 3. Topic: 4. Group: B.Sc. (N) 1st year 5. Place: Ambika College Of Nursing‚ Kharar. 6. Method of teaching: Lecture cum discussion 7. Teaching aids: General Objectives: The students of B.Sc.(N)1st year will have knowledge regarding prevention and control of nosocomial infection . Specific objective: At the structured teaching programme the students
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149 Control w it h fairness in transfer pricing A transfer price is useless unless unit managers feel they are being treated fairly while top management retains control Robert G. Eccles It seems straightforward on the face of it: when a unit in a company sells a product to another unit‚ it ought to charge a fair price. That price may be based on what it cost to make the product‚ or on the market price of the product‚ or on some combination of these two. But as most managers
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