Marketing Management 33 (2004) 765 – 778 Towards value-based pricing—An integrative framework for decision making Andreas Hinterhuber* Falkstrasse 16‚ 6020 Innsbruck‚ Austria Received 1 April 2003; accepted 18 October 2003 Available online 23 December 2003 Abstract Despite a recent surge of interest‚ the subject of pricing in general and value-based pricing in particular has received little academic investigation. Yet‚ pricing has a huge impact on financial results‚ both in absolute terms
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Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly‚ and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective‚ assessing the target market’s evaluation of price‚ evaluating competitors’ prices‚ choosing a basis for pricing‚ selecting a pricing strategy‚ and determining a specific price. Cost-based pricing is adding a
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1st Year M.Com Master of Commerce (M.Com.) 1st Year ASSIGNMENTS 2010-11 School of Management Studies Indira Gandhi National Open University Maidan Garhi‚ New Delhi-110 068 1 Master of Commerce M.Com.‚ 1st Year ASSIGNMENT − 2010-11 Dear Students‚ As explained in the Programme Guide‚ you have to do one Tutor Marked Assignment in each Course. We are sending the assignments of all the six courses together in this booklet. Assignment is given 30% weightage in the final assessment.
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Burger Machine Holdings Corporation‚ more commonly known as Burger Machine ‚ is one of the notable fastfood companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. Unlike Jollibee and other burger chains‚ Burger Machine has always been retailing in outdoor stands instead of shops. History It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores‚ an idea they adapted from America. It was their fondness
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Business Communication OMGT 302 The Complete Effects of Decreased Full-Time Equivalencies on Budget and Productivity Review of the effects on organizations and employees when the workforce is reduced and workload is increased. 2012 Jess Hennessey Hewlett-Packard 1/1/2012 Business Communication OMGT 302 The Complete Effects of Decreased Full-Time Equivalencies on Budget and Productivity Review of the effects on organizations and employees when the workforce is reduced and workload
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1 UTS: ENGINEERING UTS:ENGINEERING SUBJECT OUTLINE Subject Number: Credit Points: Subject Coordinator: Semester/Year: Prerequisites: Corequisites: Antirequisites: 48640 6 Nong Zhang Autumn 2013 48640: MACHINE DYNAMICS 48620 Fundamentals of Mechanical Engineering none none This subject outline contains information you will need to find your way around the subject. It attempts to provide a structure for your learning‚ giving details of the topics‚ and how‚ when and where you can choose
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CONTENTS CONTENTS 972 l Theory of Machines 24 eatur tures Features 1. Introduction. 2. Natural Frequency of Free Torsional Vibrations. 3. Effect of Inertia of the Constraint on Torsional Vibrations. 4. Free Torsional Vibrations of a Single Rotor System. 5. Free Torsional Vibrations of a Two Rotor System. 6. Free Torsional Vibrations of a Three Rotor System. 7. Torsionally Equivalent Shaft. 8. Free Torsional Vibrations of a Geared System. Torsional Vibrations 24.1. Introduction We have
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ECNG2000 – Electromechanical Energy Conversion Tutorial 4 – DC Machine 1. Describe operation of DC machine (motor and generator) using illustrations. Specifically explain the purpose of: a. brushes d. armature winding b. split ring commutators e. effect of back emf (in operation) c. field winding 2. Draw the different configurations of DC machines a. shunt c. separately excited b. series 3. Develop‚ using Kirchhoff’s laws‚ equation for Ea (armature voltage) in both motoring and generating mode
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IACSIT Press‚ Singapore Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract. Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market stimulation is issuing free tickets and competing in ticket prices setting. It has been assumed as an effective strategy in influencing customers’ purchasing
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Principles of Marketing Assignment 3 – Pricing Due Date: 24th December‚ 2012 Dep. of IBS In this Assignment I want to compare several beer brands and their pricing. I will try to find out which pricing strategy is used for each beer brand. Pricing is one oft he 4 major elements of the marketing mix and pricing is an important stratejic issue because it is related to the positioning. Also it affects other marketing mix elements such as product features‚ channel decision and
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