NONLINEAR PRICING STRATEGIES AND MARKET CONCENTRATION IN THE AIRLINE INDUSTRY A Dissertation by MANUEL A. HERNANDEZ GARCIA Submitted to the Office of Graduate Studies of Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY August 2009 Major Subject: Economics UMI Number: 3384249 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that
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Determine price for each of the product of your choice based on the pricing strategies you have learnt. There are two type of new product pricing strategies which is skim pricing and penetrate pricing. Skim pricing A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied‚ the firm lowers the price to attract another‚ more price-sensitive segment. * Used when * Demand for the product is
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History In 1913‚ C.J. Tower & Sons‚ forerunner to FedEx Trade Networks subsidiary FedEx Trade Networks Transport & Brokerage‚ begins operation as a customs broker in Niagara Falls‚ N.Y. It was not until 1971 that Federal Express Corporation was founded in Little Rock‚ Ark. In 1975‚ FedEx installed the first drop box for the public and since then the company developed and maintained a strategic leadership in managing a broad group of transportation services‚ e-commerce and other business services
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Case analysis of DHL DHL was founded in1969 and has a high performance in the worldwide market. As the important strategic significance and high margin of U.S. express and logistics market‚ DHL attempted to entry the market since 1983. The value-add services of DHL DHL offers international logistic services. DHL provide three parts of value-add service as Assembly‚ Kitting and Co-packing Services; Pre-retail Services and other services. Assembly‚ Kitting and Co-packing Services include Product
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DHL‚ A leader in logistics Presented by SNEHA TIWARI ROLL NO-60 INTRODUCTION DHL is the global market leader in international express‚ overland transport and air freight. It is also the world’s number 1 in ocean freight and contract logistics. DHL offers a full range of customized solutions - from express document shipping to supply chain management. In the logistics area‚ globalization is creating ever more complex supply chains. It also offers a wide range
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Introduction Company: Deutsche Post DHL Category: Express Air Shipping / Supply Chain(3PL) / Global Forwarding Sector: Transport‚ Shipping & Supply Chain(3PL) Slogan: Excellence Simply Delivered USP: World market leader in Sea and Air mail Segment: Global‚ regional & local customers who need express logistics and 3PL services Target Group: Price conscious customers who require a reliable level of service DHL exist in over 220 countries across the world‚ making
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as Federal Express was starting to grow its business in the 1970s‚ DHL was expanding to Europe‚ Latin America‚ the Middle East‚ and Africa. DHL was the first to bring air express to the Eastern Bloc countries in 1983 and the People’s Republic of China in 1986. In 2003‚ DHL acquired Airborne‚ another air delivery service. Now‚ with the deep pockets of its parent company‚ Deutsche Post World Net (Germany’s private postal service)‚ DHL is fast becoming a formidable competitor. So how do these brands
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4. What general pricing approaches have the hamburger chains in Japan pursued? Different hamburger chains in Japan pursued slightly different pricing approaches nowadays. However‚ there used to be a similar pricing approach among the hamburger chains in Japan. Almost a decade ago‚ hamburger chains in Japan competed for the lowest price at which they can still afford to sell their burgers and earn profits. We could classify such an approach under the good-value pricing where the hamburger companies
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Introduction: DHL commits its expertise in international express‚ air and ocean freight‚ road and rail transportation‚ contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275‚000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection‚ disaster management and education
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Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit
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