In Chinese online game market‚ there are two normal price strategies‚ Charging and Free. The Charging means that the customers need to pay for the game. They need to buy the game client or pay for the playing time (for example: RMB30 for 4000minits or RMB90 for 1month). The Free means that the customers can play the basic game for free. And they can buy some items in the shop on the official website or directly in the game store. The two players I picked for this analysis are World of Warcraft
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Strengths include the well-designed products that the company puts out‚ such as the iPhone‚ iPad and Macintosh computers. Apple has loyal customers and the strength of its products allows it to charge more than its competitors. Weaknesses include Apple’s relative softness in the business market. Most of its products are bought by everyday consumers and aren’t widely used by businesses – PCs are more common computers to find in an office‚ and Research In Motion‚ which makes Blackberry phones‚ has
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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Strategy and Business Policy / SCHINDL 04/03/2013 Strategic Management & Business Policy How to assure a competitive advantage sources and basic choices when developing a strategy copyright 2010 formulating a strategy 1. understand stakeholders as components of your future strategy 2. understand their needs and their power options 3. understand the „landscape“ you are in 4. realize the options to turn stakeholders into partners how to formulate a strategy now ? copyright 2010
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GAMES THEORY In game theory‚ Nash equilibrium (named after John Forbes Nash‚ who proposed it) is a solution concept of a game involving two or more players‚ in which each player is assumed to know the equilibrium strategies of the other players‚ and no player has anything to gain by changing only his own strategy unilaterally. If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged‚ then the current set of strategy
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Xiang Sun∗ August 24‚ 2011 Game Theory 1 Review • “Static” means one-shot‚ or simultaneous-move; “Complete information” means that the payoff functions are common knowledge. • Normal-form representation: G = {S1 ‚ . . . ‚ Sn ; u1 ‚ . . . ‚ un }‚ where n is finite. • si is strictly dominated by si ‚ if ui (si ‚ s−i ) < ui (si ‚ s−i )‚ ∀s−i ∈ S−i . • Rational players do not play strictly dominated strategies‚ since they are always not optimal no matter what strategies others would choose. • Iterated
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how are they positioned towards these target segments? 2. Analyse the Red Bull brand using any frameworks you judge appropriate. 3. Comment upon Red Bull’s pricing approach 4. Evaluate Red Bull’s distribution channel strategy 5. Would you describe Red Bull as a national‚ a European or a global brand – give reasons? 6‚ What marketing strategy would you recommend that Red Bull should adopt over the next 5 years? Who are the principal target segments for Red Bull and how are they positioned towards
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literally no more clean dishes left leaving them no choice but to wash a dish. In creating a game theoretical model to try and better understand the quandary in our kitchen‚ we will use repeated prisoners’ dilemma games‚ collective action analysis‚ and finally‚ a two species evolutionary game. We begin by applying a Repeated Prisoners’ Dilemma I (PDI) model to our situation. The rules for a PDI game are simple; the two players can either cooperate (wash) or defect (not wash). The players can
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Capital Asset Pricing Model (CAPM): Pros and Cons. CAPM defines the relationship between risk and return. The premise of the model is that the expected investment return varies in direct proportion to its risk‚ i.e.‚ the riskier the investment - the higher the return you should expect. Shows: • how much risk you are taking when investing in an instrument? • whether the instrument is rightly priced • whether you are getting sufficient return for the risk you are taking CAPM calculates the
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GENERAL PRICING APPROACHES There are four general pricing approaches: Mark-up pricing - The practice of adding a constant percentage to the cost price of an item to arrive at its selling price. Mark-up pricing is a pricing strategy in which the cost of the product is first calculated then a proportion of its markup was added. It is used primarily because it is easy to calculate and requires little information. An example of this are the retail stores. Value-based pricing - also value optimized
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