Pricing Strategy Today’s Agenda • Announcements • Chapters 9 & 11 May 6‚ 2015 Refresher • Branding • New product development (NPD) – NPD process • Product life cycle (PLC) – Product development‚ introduction‚ growth‚ maturity‚ decline – Dealing with declining products – Extending the PLC Review Questions A few review questions from chapters 8 & 9 Annie is planning to buy a new washing machine. She notices that they come in numerous price ranges. She wants to make sure she gets the most
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MARKET STRUCTURE AND PRICING DECISIONS BY ONIKOYI O. OLUWATOBI M.sc. Marketing A Presentation submitted to the department of business Administration and marketing Management and Social Sciences. In partial Fulfilment on ECONS 801 (MANAGERIAL ECONOMICS) Taught by Associate Prof. Didia P. O November‚ 2011 Introduction In order to maximize profits or shareholder wealth‚ managers must use the information that they have relating to demand and costs in order to determine strategy regarding price and
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Managerial Economics Unit 10 Unit 10 Pricing under Imperfect Competition Structure: 10.1 Introduction Case Let Objectives 10.2 Monopoly 10.3 Price Discrimination under Monopoly 10.4 Bilateral Monopoly 10.5 Monopolistic Competition 10.6 Oligopoly 10.7 Collusive Oligopoly and Price Leadership 10.8 Duopoly 10.9 Industry Analysis 10.10 Summary 10.11 Glossary 10.12 Terminal Questions 10.13 Answers 10.14 Case Study Reference/E-Reference 10.1 Introduction In the previous
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Exercises in Pricing Question 1: Wheeler Feed Mills Wheeler Feed Mills Ltd. has a production capacity of 10 MT per hour. The cattlefeed is packed in 50 kg jute gunny bags. During the last three years‚ the company had seen a growth as follows: Year 1997‐8 1998‐9 1999‐0 Sales in MT 26208 32236 39972 % over Prev.Yr 18% 23% 24% The company operates three shifts a day on all days. Sunday is earmarked for weekly maintenance. The product’s price is Rs.1.25 per kg including sales tax of 10%
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Dichotomous Asset Pricing Model Evidence from the UK market 1. Introduction Ever since its introduction by Sharpe-Lintner-Black‚ the Capital Asset Pricing Model (CAPM) has been subject to criticism‚ appraisal and continuous efforts for improvement‚ such as the Reward Beta approach (Bornholt‚ 2007)‚ conditional CAPM or the consumption CAPM. The Dichotomous Asset Pricing Model (DAPM)‚ introduced by Professor Liang Zou at the Universiteit van Amsterdam‚ brings a fresh approach to asset pricing and contributes
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TAXATION RATING 6/10 advantages: -Higher price --> less supplied and consumed of demerit goods. Increase in consumer welfare. -Government gains revenue. -Tax receipts can be used to further help with problem e.g. Taxing alcoholic drinks and using the receipts to add funding to the NHS or policing. Disadvantages: -If demand is very income inelastic (e.g. cigarettes) then consumption would not greatly reduce-> potential for black market. If consumption does remain the same then taxation is just
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ONCOLOGY PRESCRIPTION DRUG PRICING: Cancer medication prices have been increasing since 15 years and has been affecting the patients as well the American Healthcare System. Cancer treatments cost nearly 20% to 30% of total out- of- pocket expenses for the patient and a financial burden of $20000 to $30000 per year. I hereby present a few facts about prescription drug pricing in U.S.A for oncology[1] [2] [3] [4] [5] [6] [7] [8] [9]:- • According to IMS Institute of Health Informatics‚ prescription
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CAPM vs. APT Asset Pricing Model are very useful tools that enable financial annalists or just simply independent investors evaluate the risk in an specific investment and at the same time set a specific rate of return with respect the amount of risk of an individual investment or a portfolio. The CAPM method while simpler than the ATP method takes into consideration the factor of time and does not get too wrapped up over the Systematic risk factors that sometimes we can not control. In this paper
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com/rpm FUTURES The future of revenue management and pricing science Phi Hoang Received (in revised form): 1st August‚ 2006 Walt Disney World E-mail: Phi.Hoang@disney.com Phi Hoang is currently Director of Decision Science for Revenue Management at Walt Disney World where he is responsible for overseeing the strategic direction for applying operations research and statistical techniques to solve complex revenue management and pricing problems. He has been with Disney since 1995 and has played
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study the significance of the four-factor asset pricing model (market factor‚ size factor‚ book-to-market factor and momentum factor) in explaining the cross-sectional variation in average stock returns in the United Kingdom. Our findings show that the four-factor model does work well and significant to explain the
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