Nirma -A Super brand by superbrandsindia.com The success of Nirma’s umbrella branding strategy has led to a change in the competition’s marketing strategies‚ as well. Many of Nirma’s competitors are now consolidating their brand portfolio and consequently gaining more bang for their advertising rupee. In a changing market environment‚ the company has relaunched Nirma Yellow Washing Powder and Nirma Beauty Soap‚ two of its strongest brands. Nirma Yellow Powder is being re-launched with improved
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Transfer pricing is a profit allocation method (the other being formulary apportionment) used to attribute a multinational corporation’s net profit (or loss) before tax to countries where it does business. Since countries impose different corporation tax rates‚ the corporation’s goal is to allocate more of the worldwide profit to lower tax countries‚ thereby minimizing the overall taxes paid. Many countries impose penalties on corporations if they consider that they are being deprived of taxable
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Pricing Strategy Today’s Agenda • Announcements • Chapters 9 & 11 May 6‚ 2015 Refresher • Branding • New product development (NPD) – NPD process • Product life cycle (PLC) – Product development‚ introduction‚ growth‚ maturity‚ decline – Dealing with declining products – Extending the PLC Review Questions A few review questions from chapters 8 & 9 Annie is planning to buy a new washing machine. She notices that they come in numerous price ranges. She wants to make sure she gets the most
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MARKET STRUCTURE AND PRICING DECISIONS BY ONIKOYI O. OLUWATOBI M.sc. Marketing A Presentation submitted to the department of business Administration and marketing Management and Social Sciences. In partial Fulfilment on ECONS 801 (MANAGERIAL ECONOMICS) Taught by Associate Prof. Didia P. O November‚ 2011 Introduction In order to maximize profits or shareholder wealth‚ managers must use the information that they have relating to demand and costs in order to determine strategy regarding price and
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Managerial Economics Unit 10 Unit 10 Pricing under Imperfect Competition Structure: 10.1 Introduction Case Let Objectives 10.2 Monopoly 10.3 Price Discrimination under Monopoly 10.4 Bilateral Monopoly 10.5 Monopolistic Competition 10.6 Oligopoly 10.7 Collusive Oligopoly and Price Leadership 10.8 Duopoly 10.9 Industry Analysis 10.10 Summary 10.11 Glossary 10.12 Terminal Questions 10.13 Answers 10.14 Case Study Reference/E-Reference 10.1 Introduction In the previous
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Exercises in Pricing Question 1: Wheeler Feed Mills Wheeler Feed Mills Ltd. has a production capacity of 10 MT per hour. The cattlefeed is packed in 50 kg jute gunny bags. During the last three years‚ the company had seen a growth as follows: Year 1997‐8 1998‐9 1999‐0 Sales in MT 26208 32236 39972 % over Prev.Yr 18% 23% 24% The company operates three shifts a day on all days. Sunday is earmarked for weekly maintenance. The product’s price is Rs.1.25 per kg including sales tax of 10%
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Dichotomous Asset Pricing Model Evidence from the UK market 1. Introduction Ever since its introduction by Sharpe-Lintner-Black‚ the Capital Asset Pricing Model (CAPM) has been subject to criticism‚ appraisal and continuous efforts for improvement‚ such as the Reward Beta approach (Bornholt‚ 2007)‚ conditional CAPM or the consumption CAPM. The Dichotomous Asset Pricing Model (DAPM)‚ introduced by Professor Liang Zou at the Universiteit van Amsterdam‚ brings a fresh approach to asset pricing and contributes
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Industry Analysis – – – – – IV. Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison 1 Index VI. Profiles of the Major Players – – – – – – – – – ITC HUL Nestle Dabur Godrej Consumer Colgate-Palmolive Marico GSK Consumer Britannia VII. Corporate Profile (Dinodia Capital Advisors) 2 Executive Summary (1/2) The Fast Moving Consumer Goods (FMCG) sector in India has been growing at a healthy CAGR
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TAXATION RATING 6/10 advantages: -Higher price --> less supplied and consumed of demerit goods. Increase in consumer welfare. -Government gains revenue. -Tax receipts can be used to further help with problem e.g. Taxing alcoholic drinks and using the receipts to add funding to the NHS or policing. Disadvantages: -If demand is very income inelastic (e.g. cigarettes) then consumption would not greatly reduce-> potential for black market. If consumption does remain the same then taxation is just
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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