[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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assignment submitted by me is not a verbatim/photo static copy from the websites/ books/ journals/manuscripts. Signature of the student Countersigned Signature of the Faculty Concerned Q 4. Explain pricing methods and which method will be suitable in this present age ? Let us discuss about various pricing methods of determination of price. Introduction No doubt that the economic theory focuses upon the determination of prices in various competitive situation but it does not discuss the methodology
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Transfer Pricing In India 1 Transfer Pricing 2 a) What is transfer pricing? 2 2 Transfer Pricing in India 3 a) Definition 3 b) Associated enterprises 4 c) International transactions 4 d) Arm’s length transaction 4 1. Comparable uncontrolled price method 4 2. Resale price method 5 3. Cost plus method 5 4. Profit split method 6 5. Transactional net margin method (TNMM) 6 6. Any other method prescribed by the board 6 e) Maintaining Documentation 6
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Share Driven Pricing - Some Companies are driven to get the most market share. But your goal shouldn’t be market share but maximizing contribution margin. Value Creation – Economic Value‚ Offering Design‚ Segmentation. Product manager face challenge as they are expected to set prices that capture the value offered by their products that also maximize price. Typically turns to marketing‚ where research is completed. Example research shows 10% higher customer response‚ but doesn’t gaurntee
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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OPTIMAL SERVICE PRICING FOR A CLOUD CACHE OPTIMAL SERVICE PRICING FOR A CLOUD CACHE ABSTRACT: Cloud applications that offer data management services are emerging. Such clouds support caching of data in order to provide quality query services. The users can query the cloud data‚ paying the price for the infrastructure they use. Cloud management necessitates an economy that manages the service of multiple users in an efficient‚ but also‚ resource economic way that allows for cloud profit
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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Compare and contrast CAPM and APT? Capital asset pricing model (CAPM) and arbitrage pricing theory (APT) are both methods of assessing an investment’s risk in relation to its potential reward and whether the potential investment yield is worthwhile. CAPM developed by Sharpe 1964. The basic theory behind this model is that investor needs to be compensated for Time Value of Money and the risk that they are taking. The time value of money is represented by the risk-free (rf) rate in
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about evaluating the strategies of branding Switzerland. Firstly‚ the paper provides a comprehensive literature review around nation branding area. In the second part‚ a case study about branding Switzerland will be presented. Within the case study part: positioning the image of Switzerland along with main aspects and practical strategies in branding Switzerland will be covered. In the third part‚ Dordevic’s six dimensions of a nation brand will be explained and the overall strategies will be criticised
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