Independent Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one
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the whole industry that it has no power to influence price. It is a price taker. At the other extreme is monopoly‚ where there is just one firm in the industry‚ and hence no competition from within the industry. In the middle come monopolistic competition‚ which involves quite a lot of firms competing and where there is freedom for new firms to enter the industry‚ and oligopoly‚ which involves only a few firms and where entry of new firms is restricted. To distinguish more precisely between these
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Transportation Cost & Pricing Transportation Cost & Pricing Compare and contrast the cost structures of rail‚ motor carriers‚ and air. When you compare the rail cost structure to that of the cost structures of the motor‚ and air carriers‚ you will see that the rail carriers have a high structure cost. “One of the characteristics of railroads as previously noted is the level of fixed costs present in their cost structures.” (Coyle‚ 2011) These fixed cost exists because the ownership of
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Strategies for Market Penetration Abstract With the effect of globalization‚ we have witnessed a fast- changing nature of the international business environment. The competition in global playground‚ therefore‚ has been becoming fiercer and fiercer. In this decisive battle‚ every company must always struggle to survive. There is no other way but developing new strategies‚ which help to make their products and brand meet the consumers’ needs. From that standpoint‚ this paper concentrates
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eating healthy‚ and being committed to the sustainability of the entire ecosystem (Whole Foods). The company was founded in Austin‚ Texas in September 1980 when Safer Way Natural Foods merged with Clarksville Natural Grocery (Whole Foods). Starting in 1984 Whole Foods began its process of expanding by first acquiring competitors in neighboring states‚ and then by merging with competitors across the country. In the 1990’s and early 2000’s Whole Foods continued to expand by acquiring several large
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4. General Pricing approach. Value based pricing‚ everyday low pricing (EDLP) and high-low pricing. Value based pricing Source:http://www.smallbusinessnotes.com/operating/marketing/pricing/valuebased.htmlHow high can a price be before the product or service is priced out of the market?To understand the customer ’s perception of the value of your product or service‚ look at more subjective criteria such as customer preferences‚ product benefits‚ convenience‚ product quality‚ company image and alternative
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Dynamic Ticket Pricing Overview (p. ) 3. Braves Opportunity (p. ) 4. Marketing Objective and Strategy (p. ) 5. Expanding Dynamic Ticket Pricing in Turner Field (p. ) 6. Educating Fans on Dynamic Ticket Pricing (p. ) 7. Tactics (p. ) 8. Budget (p. ) 9. Conclusion (p. ) 10. Appendix (p. ) Executive Summary The number of Major League Baseball teams utilizing dynamic ticket pricing (DTP) has grown significantly over the
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Determine the market structure for which firm exists in and explain convincingly why your team believes so. Dell market structure is monopolistic competition. Why? This is because Dell has many competitors such as Toshiba‚ Acer‚ Sony‚ Lenovo‚ Asus‚ Hp‚ Apple‚ and Sharp .The existence of these firms makes Dell not the only single computers firm in the market. This have let Dell met the conditions which is many sellers in monopolistic competition. Thus‚ Dell pricing decisions will not affect the
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Part Market-Driven Strategy 1 Chapter 1 Market-Driven Strategy The market and competitive challenges confronting executives around the world are complex and rapidly changing. Market and industry boundaries are often difficult to define because of the entry of new and unfamiliar forms of competition. Customers’ demands for superior value from the products they purchase are unprecedented‚ as they become yet more knowledgeable about products (goods and services) and more sophisticated
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Marketing Management Psychological Pricing Rodrigo Fernández-Romero. 20th March 2010. Psychological Pricing Many sellers believe that prices should end in an odd number (9‚99€) instead of 10€ as price. Why?. • • • Because consumers have the tendency of ignoring the last digits instead of doing the rounding. Although actually seeing the cents‚ they may subconsciously ignore them. Some suggest that this effect may be enhanced when the cents are printed smaller (for example‚ €19.99)
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