PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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UK: Primark cuts three suppliers following child labour claims A News item from Business Respect‚ Issue Number 130‚ dated 17 Jun 2008 UK clothing retailer Primark has ended its contracts with three suppliers in India following allegations channelled through a BBC documentary that they used child labour to finish garments with embroidery and sequin work. The company said that the work had been improperly sub-contracted against the company’s code of conduct‚ and it had taken action accordingly
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visiting a Primark store‚ it was out of desperation. My view of Primark is one of trepidation. It is the equivalent of fashion suicide. However‚ in these times of hardship‚ I undertook the task of shopping at Primark for a plain black skater skirt‚ for a concert the following week. Having dragged myself around half of Westfield Shopping Centre‚ I thought Primark was the most likely place to find a skirt‚ without braking the bank and avoiding the quagmire of credit card debt. After all‚ Primark is now
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Corporate Social Responsibility - Primark Primark’s products are mainly sourced from suppliers in Europe and Asia. Its key sourcing countries are China‚ India‚ Bangladesh and Turkey. Primark has initiated a programme of activities which supports its corporate social responsibility (CSR) stance and ensures that its trading meets the company’s values and ethical standards. Corporate social responsibility represents the responsibility that a business has towards all its stakeholders‚ not just
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL ANALYSIS Political factors - A government that is based on“A healthier you” strategy - Reporting of organic prices - Safety inspections Services ==> Positive impact Economic factors - Increase of 3.9% in the third quarter - Real Personal Consumption expenditures (increase of 3% in the third quarter) - Temporary Personal Income (increase of 6.1% in the third quarter) - European Markets : Weak dollar against Euro‚ increase in the interest rates. ==> Moderate impact Socio-cultural
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investments to accomplish its strategic goal and objectives. These external factors may include competition‚ ethical‚ legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political‚ economic‚ socio-cultural‚ technological‚ legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding market
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SPRING 2013 INTRODUCTION TO BUSINESS (MGT211) ASSIGNMENT NO. 01 DUE DATE: 2ND MAY 2013 MARKS: 20 ASSIGNMENT: TOPIC: PEST Analysis for New Business Learning objectives To get knowledge about the importance of a PEST analysis. To know about the qualities of a good businessman. Learning outcomes After this assignment‚ student will: To understand the role of PEST analysis for goods and services. To understand the qualities of a good businessman required for the success of a business. Case:
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Primark Primark is an Irish discount retailer‚ noted for its low cost clothing. In recent years‚ like many retailers and suppliers in the clothing sector there has been much public critism‚ with regards to its social policy. More specifically‚ with regards to its ethical standards particutuarly those employed in its factories located in low cost countries such as India‚ Bangladesh and China. Sourcing clothes from such factories has obviously caused not only critiscm from its stakeholders but has
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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