Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….……………………………………………………… … 12 6. Conclusion………………………………………………………………… 13 7. References…………………………………………………………………. 14 18. Appendix 8.1 Appendix 1………………………………………………………
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Single Security is riskier than Investing in a Portfolio. Portfolio may contain- Equity Capital‚ Bonds ‚ Real Estate‚ Savings Accounts‚ Bullion‚ Collectibles etc. In other words the Investor does not put all his eggs in to one Basket. 2 Diversification –Risk Reduction Let us assume you put your money equally into the stocks of two companies Banlight Limited‚ a manufacturer of sunglasses and Varsha Limited‚ a manufacturer of rain coats. If the monsoons are above average in a particular year
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Montgomery‚ 1997‚ A1) – Organization Structure and Diversification – Portfolio Planning – Value-Based Strategy – Generic Corporate Strategies – Resource-Based View Lecture 1 © Furrer 2002-2008 2. An Historical Perspective (See Grant‚ 2002) – – – – – Origins of the Modern Corporation The Multidivisional Corporation Postwar Patterns of Diversification The Conglomerates Downsizing‚ Outsourcing‚ and Restructuring – Diversification in Emerging-Market Economies – Beyond the Trends
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specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products ; Diversification. Golden rules Opportunity = the matrix provides not only the opportunity to expand on an existing market but one can also explore the possibility to withdraw from the market or find new markets. Risk = each strategy will have a different
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Corporation and Xerox‚ with the information we had we determined their type of corporate strategies in today’s economy. With the Coca-Cola Company the team agreed that the strategy used was Concentric Diversification. The reason we felt that the company used the strategy Concentric Diversification is because Coca-Cola develops products closely related to the core of their business which is carbonated drinks. With this strategy the company has ventured out to products along the same line of beverage
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domestic environment against ever increasing competition in a saturated market‚ trying to maintain market share during economic downturn. In contrast Sandford has a strong international presence in the hotel/leisure industry and is looking at diversification to improve their competitive advantage and compliment their current offerings. The opportunity presented by this Joint Venture (JV) will assist both Sandford and Fremantle in entering a new market. It will be challenging mainly because of the
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how it positions itself and plays a part in enhancing the value created by its different business units for its shareholders? 2) What is the reasoning of the combination of business units in the corporate portfolio? 3) Is the type of diversification adopted reasonable? Given the corporate rationale and combination of business units. 4) Lastly‚ how do the corporate parent and the business units interact? These four key questions are all connected. 2.0 What is a corporate parent?
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business assist the company in competing with other businesses? Diversification Strategy Diversification strategies are employed to develop a company’s operations by adding products‚ markets‚ production stages or services to the existing business. The aim of corporate diversification is to permit the business to participate in lines of business that are not the same as those in their current operations. Concentric diversification is descriptive of when the new business is strategically connected
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versus market-orientation Achieving balance in the marketing mix (product‚ price‚ place‚ promotion) to help achieve competitive advantage Which marketing strategies (Ansoff’s matrix - market penetration‚ market development‚ product development‚ diversification) should a business choose to fit different needs The strategies for marketing products at different stages of the product lifecycle. Read more: http://businesscasestudies.co.uk/case-studies/by-topic/marketing.html#ixzz2xScaaVlD Follow
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while being diverse can also support each other. FMCG sector is a growing business and Masafi can use its existing potable water customers as a ready market for the products that the company will add on to its product line. Disadvantages of Diversification • The company is a leader in the UAE market as it stands today but global players like Coke and Pepsi are tough competitors. New markets can also pose challenges with competition from established local players. Inference from Studying
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