Weekday. For the sake of simplicity‚ this report will look only at the brand H&M. The target customers of H&M are mostly price sensitive and belong to the age bracket 15-35 years. The key competitors with whom H&M shares these customers are Primark‚ Zara‚ Next and Benetton. In 2011‚ the online retail sector in UK has grown by 16% and reached a value of £ 28.7 Bn. A report from MarketLine predicts that by 2016 this value would increase to £ 71.14 Bn. Taking into account the high
Premium Online shopping Electronic commerce
Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
Premium Hong Kong Fashion Retailing
Ethical Issues in the Fashion Industry Introduction This essay reflects on the lecture titled Creative Economy by Martin Bouette. I found this lecture relevant to my final project. My topic is the changing trends in the apparel industry. How Corporate Social Responsibility affects the supply chain‚ going local from global‚ vertical from horizontal. The lecture is relevant in many aspects‚ for example the knowledge society’s changes and ethical issues and responsibility within the apparel industry
Premium Corporate social responsibility Vertical integration Strategic management
Executive Summary / Abstract Table of Contents: 1. Executive Summary………………………………………………………........……....2 2. Introduction……………………………………………………………….……………. 2 3. Literature Review……………………………………………………………………….3 4. Methodology..........................................................................................................4 5. Results & Findings................................................................................................5 5.1 SWOT Analysis………………………………………………………………….5 5.2 PESTLE
Premium Richard Branson Virgin Group Virgin Atlantic Airways
Internet Marketing Assignment 2 Jack Simpson Introduction (P4) In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient‚ effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing
Premium Internet World Wide Web Marketing
A Critical Analysis of Hennes & Mauritz’s Business Strategy Introduction: Hennes & Mauritz‚ better known as H&M‚ is a clothing retail chain store‚ founded in Sweden in 1947. Nowadays‚ under the responsibility of Karl-Johan Persson who succeeded Rolf Eriken in July 2009‚ H&M has become an international reference of fashion and quality at the best price‚ covering 34 markets‚ in Europe‚ North America‚ Asia‚ Middle East and North Africa (Egypt)‚ and with around 1‚800 stores worldwide.
Premium Annual report 2008 2009
Executive summary In this report‚ the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that‚ Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering‚ focus on brand value‚ selective site acquisition and disciplined roll-out. Next‚ SWOT analysis has included in this report
Premium Management Education Psychology
Table of Contents 1. Introduction In a fast paced world a stringent Supply Chain Management (SCM) will always act as a competitive advantage and will be the key to what sets business apart in terms of financial performance. This is also further supported by Gunasekaran et al.‚ (2004) that SCM has been increasingly a major component of competitive strategy to improve organizational productivity and profitability. Therefore in order to respond to constantly changing customer preferences
Premium Supply chain management Supply chain Management
THE BUSINESS AND FINANCIAL PERFORMANCE OF MARKS & SPENCER PLC OVER A THREE YEAR PERIOD By XYZ ACCA No. 0000000 A Research and Analysis Project Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelors of Science (Hons) in Applied Accounting at Oxford Brookes University May 20X0 Word count: 6‚496 Research Report TABLE OF CONTENTS Introduction Project objectives and research questions Research approach Information gathering Sources used and reasons Methods used to
Premium 2009 Financial ratio Financial ratios
|Oxford Brooks University Research and Analysis Project | |The analysis and evaluation of the business and financial performance of Marks & Spencer over a three | |year period | |Word Count: 5‚898 | | ACCA ID
Premium Financial ratio Financial ratios