the SWOT and stakeholder analysis. Then‚ key stakeholder implications of REX’s strategies will be reviewed and a Corporate Balanced Scorecard that aligns with the business level strategy will be prepared. Execute Summary This passage starts with the analysis of the strength‚ weakness‚ opportunity and threat of REX‚ followed by its strategy including the key capability‚ the shareholders’ interest and what strategy it uses to compete with its rivals‚ and lastly the balance scorecard of how REX
Premium Strategic management
[OIL ] METHODOLOGY AND SPECIFICATIONS GUIDE Asian Oil Products (Latest Update: April 2012) INTRODUCTION PLATTS ASSESSMENT METHODOLOGIES IN ASIA AND THE MIDDLE EAST Industry Standards: Quality specifications Typical Volume Loading time Location Reporting coverage Platts guidelines for Global Alert page 190 trading activity Timelines for Global Alert page 190 trading activity Fixed prices‚ floating prices and swaps Fixed price Premiums/Discounts Paper/Swaps The Spot Market Sample contracts
Premium Petroleum
Full Cost Pricing Selling price arrived at by adding overheads and profit margin to the direct cost per unit of a product. In a manufacturer’s overheads computation‚ less than full capacity utilization of the plant is factored in to allow for fluctuations in the output. The profit margin is computed as a fixed percentage of the average total cost of the product. Pricing - full cost-plus pricing Full cost plus pricing seeks to set a price that takes into account all relevant costs of production
Premium Marginal cost Variable cost Costs
Strategy is the direction and scope of an organization over the long term‚ which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling the stakeholder’s expectations. Strategic Decisions are about: The long-term direction of an organization The scope of an organization’s activities Gaining advantage over competitors; Addressing changes in the business environment; Building on resources and competences (capability); Value
Premium Strategic management
3 STRATEGY In this section‚ we separate strategy into two components: the content of the strategy and the process of developing the strategy. The content describes how an organization will achieve its vision or strategic intent‚ i.e. it is a blueprint for winning. As such there is no one best strategy. A firm’s strategy ties together the different functional areas of the organization (e.g. marketing and finance) so that there is a consistency in action over time. It also drives implementation
Premium Strategic management
how are they positioned towards these target segments? 2. Analyse the Red Bull brand using any frameworks you judge appropriate. 3. Comment upon Red Bull’s pricing approach 4. Evaluate Red Bull’s distribution channel strategy 5. Would you describe Red Bull as a national‚ a European or a global brand – give reasons? 6‚ What marketing strategy would you recommend that Red Bull should adopt over the next 5 years? Who are the principal target segments for Red Bull and how are they positioned towards
Premium Marketing
MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main
Premium Pricing Marketing Price
concept of a ginger ice cream which would protect the throats of those who relish ice cream was well received during the market test. Current Pricing suggestions – GM Finance and R &D chief– The price should be cost plus 100% profit Sales Team – Low price at the time of introduction so that the product is accepted in the market Othe concerns relating to pricing – Manufacturing manager was not willing to compromise quality to cut cost Purchase manager – cost for buying and storing ginger R & D
Premium Marketing Pricing Price
management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
Premium Strategic management
CASE #3 Wal-Mart on Trial on ’Predatory Pricing’ Charges ------------------------------------------------- Wal-Mart Stores Inc. and its pricing practices went on trial in an Arkansas courtroom‚ where three independent pharmacies are trying to prove that the nation’s largest retailer sold merchandise below its costs in an effort to drive competitors out of business. The retail druggists in Conway‚ Ark.‚ north of Little Rock‚ contend that their business suffered from Wal-Mart’s "predatory prices"
Premium Wal-Mart Price Competition