Define the term customer relationship management. What has caused this definition to change over the past twenty years? Customer relationship management is also known as CRM which is widely used in companies to reduce costs and increase profitability by increasing customer satisfaction. The overall goals are to find‚ attract‚ and win new clients‚ retain those the company already has and reduce the costs of marketing and client service. I came across an article and found that CRM became more popular
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2012 - 2013 Maryam Ali Tahir SUPPLY CHAIN MANAGEMENT EARLY SUPPLIER INVOLVEMENT AND CODEVELOPMENT: NISSAN COGENT CASE STUDY SUPPLY CHAIN MANAGEMENT Table of Contents 1- INTRODUCTION ................................................................................................................................. 3 2- DISCUSSION....................................................................................................................................... 3 3- KEY THEORETICAL POINTS
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The Supply Chain of the Next Decade ---A Study on the Context of Global Supply Chain [pic] National University of Singapore Industrial and System Engineering Group Leader: Zhang Juzheng Group Members: Gu Shimin
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A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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Although planning involves determining how the various supply chain processes (sourcing‚ making‚ delivering‚ and returning) will be met‚ planning itself is not considered a supply chain process. False Delivering is not considered in supply chain analysis when outside carriers are contracted to move products to customers. False Service innovations can be patented. False Investors pay close attention to efficiency and productivity measures like net income per employee because they are interested
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market conditions as the technological industry is evolving too fast. Moreover this new strategy will help them avoiding past mistakes. 2- According to the success of Dell company which adopted a make to order concept as a pillar of its supply chain management‚ this strategy can be successful. The advantages of this strategy are decreasing risks as they have more time to adapt to the market and increasing profits. The disadvantage is that they will have longer lead times‚ which is not good to retain
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various players in the industry. The nearest competitor‚ Goodlass Nerolac‚ holds a share of just 14 per cent‚ with others having sub 10 per cent. In an industry historically dominated by multinationals‚ a company that is wholly Indian in capital‚ management and technology is certainly a commendable feat. Different Brands in Different countries: Asian Paints operates in 21 countries with 29 paint mfg. facilities with capacity of 440 m.lts/annum‚ servicing consumers in 65 countries. Asian Paints
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VIDEO CASE: SUPPLY-CHAIN MANAGEMENT AT REGAL MARINE 1. What other techniques might Regal Marine use to improve supply chain management? Answer: The other techniques might Regal Marine uses to improve supply change management are as follows: * Allowing the supplier to become part of the company coalition. * Specialization – utilizing the efficiency and knowledge of persons specializing in supply chain management * Virtual company – relying on a variety of supplier relationships to
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CASE ANALYSIS: SUPPLY CHAIN MANAGEMENT AT WAL-MART INTRODUCTION Wal-mart Stores Inc was the world’s largest retailer and was started by Sam Walton in 1962 who named it as “Wal-Mart Discount City”. However before Wal-mart; Sam Walton owned a number of Ben Franklin Store Chains. Due to this prior experience of owning smaller variety stores and dealing with its franchised supply chain‚ he learnt various business concepts and also was able to selectively purchase merchandise in bulk from new suppliers
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Traditional View: Logistics in the Economy (1990‚ 1996) Supply Chain Management (3rd Edition) Chapter 1 Understanding the Supply Chain Freight Transportation Inventory Expense Administrative Expense Logistics Related Activity $352‚ $455 Billion $221‚ $311 Billion $27‚ $31 Billion 11%‚ 10.5% of GNP Source: Cass Logistics © 2007 Pearson Education 1-1 © 2007 Pearson Education 1-2 Traditional View: Logistics in the Manufacturing Firm Profit Logistics Cost Marketing Cost Manufacturing
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