SOUTHWEST AIRLINES CASE STUDY ASSIGNMENT – SUGGESTED STRUCTURE Cover page Contents page MAIN BODY INTRODUCTION (150 WORDS) Purpose of the report What does Southwest Airlines do? What is the background to the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are Southwest Airlines’ mission‚ vision and values? What generic strategy
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strategies the company should take for future success. * The aspects of globalization that the company represents. * A stakeholder analysis of the company. * The value chain and the Value‚ Rareness‚ Limitability‚ and Organization (VRIO) framework to assess the company’s competitive advantage and how the advantage can be sustained. * A conclusion‚ including whether—in your opinion—individuals should invest in this company and the reasons for your opinion. Essay Body:
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Suppliers 3 2. Bargaining Power of Buyers 4 3. Rivalry Among Competitors 4 4. Barriers to Entry 5 Barriers to Exit 5 5. Threat of Substitutes 6 Overall Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size
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............................4 EXTERNAL ENVIRONMENT VIVENDI/ACTIVISION BLIZZARD: MACROECONOMIC CONDITIONS AND PORTER’S 5 FORCES ...................................5 5. INTERNAL ENVIRONMENT VIVEDNI/ACTIVISION BLIZZARD: RESOURCES AND CAPABILITIES AND VRIO ANALYSIS .............................................................................8 7. 8. 9. SWOT ANALYSIS VIVENDI/ACTIVISION BLIZZARD ................................................. 10 CONCLUSION: WHAT DOES THE FUTURE HOLDS ................
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to win the hearts and purses of both wealthy fashionistas and penny-pinching hopefuls! So much so that buying your latest handbag from Peacocks has now become something to boast about than to shy away from and people everywhere are parading their Primark carrier bags! Stores are making very large profits by selling very large quantities of inexpensive clothing to consumers who look for something new every week and this is due to consumer demands. As fashion continues to grow within society and more
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Garments (Quality and Finish) Reiss really pays close attention to detail and quality of fabric. For example‚ for this large collar overcoat‚ Reiss have chosen to use a wool-rich blend‚ a very high quality fabric for a coat. The double-breasted style gives a formal look and the oversized collar gives a touch of informality. Moving onto the element of interest; the sunray effect seam detail. This gives a ‘shapely look’‚ suggesting that Reiss like to - not only create formal looks - but also very
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including Gap‚[14] Primark‚[15] Monsanto[16] and others have been criticised for child labour in their products. The companies claim they have strict policies against selling products made by underage kids‚ but there are many links in a supply chain making it difficult to police them all.[16] In 2011‚ after three years of Primark’s effort‚ BBC acknowledged that its award-winning investigative journalism report of Indian child labour use by Primark was a fake. BBC apologized to Primark‚ to Indian suppliers
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and strategies which hugely influence market value. The recent drop in M&S’s share price reflects current economic downturn and challenges M&S is facing. The financial instability has introduced new competitors who offer “aggressive pricing”- Primark and Aldi- and for many M&S’s customers value is now the key in choices they make. Some events‚ which can’t be measured in monetary units‚ can also
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consequences for the planet and its people (10 marks) One impact of the globalised scenario for 2025 is an increased demand and supply of resources for emerging BRIC nations. As products become cheaper to make for TNC’s‚ this allows companies such as Primark to charge its consumers in the developed world a lower price‚ which increases consumer demand for Primark’s products. This high demand puts pressure on its Indian manufacture to produce a great amount of supply to meet the needs of its consumer base
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WORD COUNT: 1625 INTRODUCTION The internal environment of an organization is unique to the business. In analyzing the internal environment of amazon.com‚ the following models are used: i. ii. iii. The Competency Framework Porter’s Value Chain The Vrio Amazon is rated as one of the top 10 most successful online businesses in the world (Chavey‚ 2012). THE COMPETENCY FRAMEWORK Some of the competences that amazon has are as follows; Amazon’s ability to maintain a customer-centric strategy without sacrifice
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