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    Study Guide

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    BA 449 Study Guide for Exam #1 Power Point Set #1 (Chapter 1) 1. With hindsight it appears that Microsoft made strategic errors in 1998 and 2003‚ which enabled Google to be more successful. What could Microsoft have done differently?
(Slides #5-6; Text‚ pp. 3-4) 2. What is competitive advantage? What is sustainable competitive advantage? (Slide #6; Text‚ pp. 4-5) 3. What is Strategy? Apply these ideas to our Wal-mart case. (Slides #7-9; Text‚ pp. 6-8; Handout #4) 4. What are some important

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    Inditex Case Study

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    “ INDITEX GROUP – ARE ITS “FAST FASHION” RESULTS SPEEDING UP AGAIN AFTER RECENT SLOW DOWNS ? ” This case study has been written exclusively for use on the course Strategic Financial Management FINA 1035 at Greenwich University Business School and its partner institutions. It is to be used exclusively for this purpose. No part may be copied ‚ emailed or reproduced for any other purpose other than stated above. Much of the data and material included in the case study is taken from the annual reports

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    Supergroup Jan And Jun 2013

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    Author: Mark Tottman tutor2u Opening thought… “Fashion fades‚ style is eternal” Yves St Laurent tutor2u Strategy Toolkit Contents • Introduction • Thinking strategically • Strategic analysis of SuperGroup’s business • Strategic options for SuperGroup tutor2u Introduction • • • • • This presentation reviews the market for fashion retailing and takes you through the key corporate strategy issues facing SuperGroup PLC‚ a British clothing and fashion company based in Cheltenham‚ England It

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    Global Business Summary

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    International Business Chapter 1 Globalizing business What is global business International business (IB): (1) a business (firm) that engages in international (cross border) economic activities and/or (2) the action of doing business abroad. Multinational enterprise (MNE): A firm that engages in foreign direct investment (FDI) Foreign direct investment: investmen in‚ controling‚ and managing value-added activities in other countries Global business: Global business includes both (1) international

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    Managing Global Competitive Dinamics Sethykun Hong Michael Shimp Tatyana Andreyeva Strategy as Action • In 2004 P&G cut prices of Ariel and Tide by 25%-50%. Hindustan Lever(HUL) responded in similar price cut. • In 1934‚ Pepsi cut price and introduced 12-ounce bottle against Coke’s 6-ounce. • Samsung’s Galaxy vs. Apple’s iPhone. • High speed trains and planes in China’s price war • Mac vs. PC campaign. • Amazon vs. Wal-Mart (http://www.youtube.com/watch?v=5FOcE9kpzus) Prisoners’

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    Fashion Buying Assignment 1 Student No. 00244644 Design Centred Approach V Market Centred Approach To begin with the difference between a market centred approach and design centred approach must briefly be discussed. A ’design-centred ’ approach is where the design is produced away from the user and then presented to them. This is the traditional view of fashion design and one in which the designer is given free reign and no contraints on cost or creativity. The choice of fabric for a line

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    Niche Marketing

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    Niche Marketing I. Niche market and niche marketing. 1. Definition Niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs‚ as well as the price range‚ production quality and the demographics that is intended to impact. It is also a small market segment Niche marketing is a portion of market that you have identified as having some special characteristic and that is worth marketing for

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    Delta Airlines

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    Aufgabe 1 Die Branchenstruktur‚ oder allgemeiner die Attraktivität eines Marktes‚ lässt sich mit Hilfe des von Michael Porter vorgestellten Instrumentariums der „Five Forces“ bewerten. Dieses zählt zu den Industrial-Organization-Theorien und dient der Umweltanalyse. Eine grundsätzliche Orientierung daran erscheint sinnvoll. Zunächst werden die einzelnen Einflussgrößen auf die Marktattraktivität in ihrer Tendenz bewertet‚ zum Ende erfolgt eine Gesamtbewertung. Abbildung 1 Porter‘s Five-Forces Rivalität

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    References: ANON‚ “The costs of ethical behavior”‚ available from: http://businesscasestudies.co.uk/primark/providing-consumers-with-ethically-sourced-garments/the-costs-of-ethical-behaviour.html#axzz2N4B1bUwD ANON 2‚ “What are the effects of acting ethically”‚ available from : http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corpor

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    Why So Many Foreigners Join Jihadists? Wang Zixuan 201201228 Mon 13:30 The Islamic State in Iraq and the Levant (ISIS) is a jihadist group based on al-Qaeda in Iraq‚ formed in April 2013. It has become one of the main jihadist groups fighting government forces in Syria and Iraq. Its leader is Abu Bakr al-Baghdadi‚ who joined the rebellion that erupted in Iraq after the US-led invasion in 2003. Its original aim was to establish a caliphate in the Sunni-majority regions of

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