Deceptive Advertising Description of the content area This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds
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across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers‚ and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products. Gender advertising to depict stereotypes have been very commonly used. Especially in the case of women this has been all the more prevalent because
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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PARENTAL GUIDANCE AND LEARNING WILLINGNESS OF BACHELOR OF SCIENCE IN PSYCHOLOGY STUDENTS OF SAN PEDRO COLLEGE A Thesis Presented to the Faculty of San Pedro College Davao City In Partial Fulfillment of the Requirements for PSYCH 130: Psychological Statistics By: Masauding‚ Doreen Layan‚ Sheerah Aquino‚ Tresha Singco‚ Phoebe Dacono‚ Camille Alterado‚ Rielle Zarate‚ Amaris April 2013 CHAPTER 1 PROBLEM AND ITS SETTING Background of the Study It has been increasingly
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San Jose State University SJSU ScholarWorks Master ’s Theses Master ’s Theses and Graduate Research 2008 Advertising appeals in magazine : a framing study S. Aparna Gayatri San Jose State University Follow this and additional works at: http://scholarworks.sjsu.edu/etd_theses Recommended Citation Gayatri‚ S. Aparna‚ "Advertising appeals in magazine : a framing study" (2008). Master ’s Theses. Paper 3536. This Thesis is brought to you for free and open access by the Master ’s Theses
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The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given
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Misrepresentation Misrepresentation is a concept in contract law referring to a false statement of fact made by one party to another party‚ which has the effect of inducing that party into the contract. For example‚ under certain circumstances‚ false statements or promises made by a seller of goods regarding the quality or nature of the product that the seller has may constitute misrepresentation. A finding of misrepresentation allows for a remedy of rescission and sometimes damages depending on
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UNIT 6 DEMAND ESTIMATION AND FORECASTING Objectives By studying this unit‚ you should be able to: identify a wide range of demand estimation and forecasting methods; apply these methods and to understand the meaning of the results; understand the nature of a demand function; identify the strengths and weaknesses of the different methods; understand that demand estimation and forecasting is about minimising risk. Structure 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 Introduction Estimating Demand Using
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My primary source is Herodotus’ description of Egypt and the Egyptians. I found this primary source on our supplemental moodle page under the Egypt heading‚ as it was an assigned reading for us when we were discussing Egypt in class. This primary source comes from the ancient Greek philosopher Herodotus. He was born in 484 BCE‚ and lived to 425BCE. He is most known for his writing of the histories‚ which is a series of 6 books. The second‚ of whom we will be focusing on‚ goes into much detail about
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Assignment 1 Case Study: Contract and Sale of Goods Law Vinyl film is used to make commercial signage such as billboards‚ signage on vehicles‚ and traffic signs. There are two types of vinyl film: cast vinyl film and calendared vinyl film. Cast vinyl film is considered by the industry to be a premium product with excellent durability and conformability (ie ability to stretch over surfaces with corrugations or curves). It is used when the customer wants a paint-like finish that will last a long
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