OPPORTUNITIES & CHALLENGES IN MARKETING ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern
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The Statement saying that ‘Today’s young people are facing challenges no other generation has faced in an over sexualised society’ is an interesting one. I personally believe that today our generation is faced with a sexualised society but to say that it is ‘over’ sexualised and an experience that no other generation has faced is not something I support. Today’s generation is faced with a sexualised society but I don’t think it is a bad thing. If the generation is exposed to this sexualisation
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Good or Bad for India Who will benefit in India if FDI is allowed in Multi Brand this is Kirana Business Few days back the Union Cabinet of India overcame years of indecision to allow up to 51% FDI in multi-brand retail. Government also increased the FDI limit in single-brand retail to 100% from 51% Government says it will benefit India. Traders fear the move. Opposition parties oppose the move as they know they will benefit if they support the traders. No one is touching the real issues
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BANK WITH THAT OF TWO PRIVATE SECTOR BANKS (AXISAND HDFC) AND THE EFFECT OF MARKETING In partial fulfilment of the requirement for the award of the Degree of Master of Business Administration (2012-14) Submitted By:- AKHIL AWASTHI MBA RETAIL MANAGEMENT ROLL NO: 15003 UNIVERSITY INSTITUTE OF APPLIED AND MANAGEMENT SCIENCES‚ PUNJAB UNIVERSITY‚ CHANDIGARH ACKNOWLEDGEMENT I would like to take this opportunity to express my gratitude to all those people who have been instrumental
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Have Trade With 20% Off Through Nordstrom Coupon And Get Discounts The persistent use of discounted online coupons such as Nordstrom coupon is the best way to make a curb in costs you spend when purchasing from an online store for items you understand are simplistic and have a relation to use of online store discounted procurements which you will be confident to use once you get in flow of online shopping and makes a reason for you to buy an effective and worthy one. A consistent use through an online
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POOJA MATHUR ACKNOWLEDGEMENT The Project Title “GENERALBANKING(BANKING ROUTINE)” has been conducted by me during 20/6/2011 and 12/8/2011 at BANK OF INDIA–DELHI.I have completed this project‚ based on the primary research ‚under the guidance of my industry guide Mr.J.K.Das (Senior manager -Bank of India–New Delhi Branch) . POOJA MATHUR [pic] CERTIFICATE This is to certify that Kavita Vasani ‚ a student of Master of Business Administration (MBA)
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Opportunities and challenges for the apparel industry in light of the rapidly growing online retail market Online retail is a game changer for the retail industry. The ease of shopping from the comfort of your home‚ free home delivery and the power to compare more options has attracted more and more consumers towards online retail. Let us focus on the Apparel e-tailing in particular. Apparel market in India is estimated at US$ 35 Bn in 2011 and is expected to grow to US$ 50 Bn by 2016‚ @ CAGR of
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TABLE OF CONTENT Content | PAGE | Acknowledgement | 2 | Introduction | 3 | About Aerocom | 4 | History Aerocom | 5 | How Aerocom Product Work | 6 – 7 | Pest Analysis To Enter Taiwan Maket | 8 – 11 | Reference | 12 | Appendix | 13 - 18 | ACKNOWLEDGEMENT Firstly‚ I would like to thank to Allah and his blessings. Finally‚ I had completed this assignment successfully. Furthermore‚ I would give a big credit to my family because pray to my success and always supports me like
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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The Gap‚ Bloomingdale’s‚ McDonald’s‚ The Sports Authority‚ Starbucks‚ JC Penney‚ to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies;
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