KFC * 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK‚ Australia‚ South Africa‚ China‚USA‚ Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished
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INTRODUCTION TO THE TOPIC: Primary research is any type of research that we go out and collect ourselves. Examples include surveys‚ interviews and observations. In other words information that has been collected at first hand is called primary research. It involves measurement of some sort‚ whether by taking readings off instruments‚ sketching‚ counting‚ or conducting interviews. Conducting primary research is a useful skill to acquire as it can greatly supplement our research in secondary
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Primary Data is Original data‚ this means that it has been collected by you‚ someone who has volunteered to assist you in your research‚ or by someone who is within your employ to gather this research‚ this does not include comparing results with your peers to help evaluate the accuracy of your own results‚ as this type of data has not been gathered by you‚ or have you had any part in the gathering of this information. There are a few ways in which primary data can be obtained‚ which includes surveys
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1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically‚ we examine an international sample of doctoral dissertations since 1998‚ categorizingresearch topics‚ data collection‚ and availability of data. Findings suggest that use of only primarydata pervades the discipline‚ despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitative
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Secondary data is gathered via secondary research and involves information that has already been collated/interpreted by someone else for another purpose- for example: Census data Australian economic growth figures Tourist numbers Books‚ newspapers‚ magazines‚ internet articles on a certain subject There are two types of secondary data: Internal: data that has already been collected from internal sources such as internal sales data‚ consumer feedback and other research reports External: published
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Appendix. Introduction KFC Corporation‚ based in Louisville‚ Kentucky‚ is one of the few brands in America that can boast about having a rich‚ 59-year history of success and innovation. In fact‚ KFC is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ Extra Crispy‚ Colonel’s Crispy Strips and Honey BBQ Wings‚ with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952‚ KFC has been serving customers delicious
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Distinguish between primary data and secondary data? Primary data is the data that is collected first hand from the original source for the purpose of making statistical inference while secondary data is the data that is collected by the method of abstraction and is used to make statistical inference by using primary data already collected by an investigator. Primary data is collected by Identifying population of interest choosing sample analyse sample information draw inference from
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Q.1).Who can resist chocolate? Not women‚ definitely. And that is the premise on which Axe‚ Unilever’s market leader in deodorants for men‚ has introduced a chocolate fragrance in its range. Dark Temptation‚ the new deodorant‚ claims to have the same effect on women as chocolate: It turns them on. The campaign was launched in three phases. The first – the seed phase – was done by Lowe Mumbai. Lowe Mumbai put together the teaser campaign for Dark Temptation on the basis of a research study conducted
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Disadvantages of Primary Data In historical scholarship‚ a primary source is a document or other source of information that was created at or near the time being studied‚ often by the people being studied. In this sense primary does not mean superior. It refers to creation by the primary players‚ and is distinguished from a secondary source‚ which is a historical work‚ like a scholarly book or article‚ built up from primary sources. Ideally‚ a historian will use all available primary sources created
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inception‚ KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964‚ KFC was sold to a small group of investors that eventually took it public. Heublein‚ Inc‚ purchased KFC in 1971 and was highly involved in the day to day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid back approach and allowed business as usual at KFC. Finally
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