Logo] Customer Service Plan [Insert Date] This template includes directions and examples. Please remove all text in italics and replace with content for your Department’s customer service plan. Please note that the total length of your plan should be approximately ten pages. Executive Summary The Executive Summary should be 1-1.5 pages. In this section‚ provide an overview of the purpose of the document‚ that it was required by Executive Order 13571‚ and overall goals for the
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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Starbucks Schultz created a “third place”‚ among home and work‚ that people could come‚ relax and socialize. His prototype was the coffee shops he saw in Italy and he wanted create the same culture in United States. Also‚ at the time‚ coffee consumption was declining‚ so this was a quite radical idea. The goal was to create a coffee culture‚ offering people a variety of quailty coffees in a friendly and sociable environment. The service was also very important. They needed to combine this coffee
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Conduct a customer profile analysis Identify the various target audience involved for these two companies; who are the customers and what are their profile types? Customer Profile Analysis With the new travel destinations emergence‚ airport passenger traffic has increased‚ more people now travel more often‚ while others that they could never travel can afford a travel holiday. Moreover‚ although the principal target audience for low cost airlines is the price sensitive leisure traveller‚ business
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Notes Why has Starbucks’ customer satisfaction scores declined? Starbucks customer satisfaction scores began to decline despite the fact of Starbucks’ overwhelming presence and convenience. There was very little image or product differentiation between Starbucks and the smaller coffee chains. However‚ there was a significant differentiation between Starbucks and the independent specialty coffeehouses. The brand image of Starbucks also had some rough edges. More customers were beginning to agree
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The ultimate goal of a customer-oriented organization is to maximize its customer satisfaction. This topic is about the relation between the profit of a customer-oriented organization and its customer satisfaction. “The customer is KING.”. It heralds the emergence of new business paradigms that will keep pace with a world rapid changing under the impact of development. The following word will show what are the changes of marketing‚ what is the customer satisfaction‚ why the customer satisfaction
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Services 19 10.2 Protection of Suppliers and Future Supply 20 10.3 Product Diversification 20 10.4 Remaining Innovative 21 10.5 Identifying New and Untapped Markets 21 1.0 Executive Summary Starbucks Coffee Company was founded in 1971‚ when it opened its first location in Seattle’s Pike Place Market. Starbucks was named after the first mate in Herman Melville’s Moby Dick and is the world’s leading retailer‚ roaster and brand of specialty coffee with coffeehouses in North America‚ Europe‚ Middle
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well as external‚ customers. Moreover‚ Starbucks uses the bean stock to improve their operations through many decades. In the year 1991‚ Starbucks was the first U.S. privately owned coffee company in the history to offer stock options called “bean stock”. The current CEO of Starbucks is Howard Schultz‚ he replaced Jim Donald to turn Starbucks around from struggling in the coffee world and he is now currently focusing on the Internet projects for the company‚ also managing Starbucks with the stock-option
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Re: L.L. Bean‚ Inc. Overview When working in the catalog industry and a customer calls in and wants to order a red sweater and you are out of red sweaters‚ the company might have just lost the sale if the customer does not want a substitute colored sweater. This is the part of the continuous problem that L.L. Bean‚ Inc. has with item forecasting and inventory management. Working in a catalog business really helps companies to capture demand‚ but the problem most companies have is matching demand
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…………………………………………………………………………………………References Company Description Starbucks Corporation (SBUX) is a company specializing in the “coffeehouse experience”. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. After being founded in 1971 as a single store in Seattle’s historic Pike Place Market‚ in 1987‚ Howard Schultz (Starbucks chairman‚ president and chief executive officer) purchased Starbucks with the help of local investors
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