was no corn on board the Nina‚ Pinta or Santa Maria. Before 1492‚ no one living in Europe ate corn cakes‚ corn bread or corn pudding. They didn’t know corn existed. Up to this time‚ corn grew only in the Americas. Scientists believe corn was originally cultivated by Indians in the highlands of Mexico thousands of years ago. The Indians discovered that corn was good to eat and very nutritious. As Indian groups migrated north they brought corn with them. American Indians were growing corn in many
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Submitted by: DIVYA. P. KUMAR (Roll No.MBA-RET-0801010) Research Guide: PROF. KRISHNA SHETTY Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur‚ Navi Mumbai.
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Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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Report on Primary School Dropouts The Reasons Behind an Anthropological Investigation [part-4] CHAPTER 6: INTER AND INTRA LINKAGES BETWEEN VARIOUS FACTORS Drop-out problem is not caused by any single reason‚ in fact‚ a whole lot of different factors work behind it. These factors are also inter-related to each other and therefore one factor influences many other factors. For example‚ poverty has inter-linkages with many other factors that influences drop-out like quality of education‚ parental
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the
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The least learning is done in the classrooms. Do you agree? Students spend most their time learning about the syllabus in the classrooms through lessons conducted by teachers or at times‚ external vendors. However‚ though most time is spent in classrooms‚ we question how much learning is effective. Most learning done in classrooms are focus on academic aspect‚ we must not forget that students need holistic development which is acquired through many other activities outside the classrooms like
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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