Yahweh Matuguinas ID # 1774747 MGMT 131 Marketing - SD61 Describing and Analyzing an Organization’s Marketing Strategy – McCafé Table of Contents 1. Introduction 3 2. Situation Analysis 4 2.1Internal Environment 4 2.1.1 Financial 4 Exhibit 1. McDonald’s Net Income for 6 Years 4 2.1.2Physical Assets 5 Exhibit 2. McDonald’s Corp.‚ Statement of Financial Position‚ Property‚ Plant and Equipment 5 2.1.3 Human Resources 5 2.1.4Intellectual Property Rights 6 2.2 External Environment 6 2.2.1Demographic
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KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café. In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition
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McDonald’s: Polishing the Golden Arches Generic & Functional Strategies Overall‚ McDonald’s tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald’s correlate with this strategy of low cost. McDonald’s management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes
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Market Entry Strategies Final Paper Kentucky Fried Chicken’s Market Entry in China Company Background KFC‚ the largest fried chicken chain and the second largest restaurant chain in the world‚ currently has more than 17‚000 outlets in 115 countries worldwide. The chain primarily sells fried chicken pieces‚ chicken related products such as sandwiches and wraps‚ and other side dishes such as fries‚ desserts and soft drinks. KFC’s fried chicken pieces and related products are made with special
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Planning Florin Andrei Stancu ID: 20698 KFC Case Study Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville‚ Kentucky‚ US‚ KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012‚ KFC had more than 18‚000 outlets spread across
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McDonald’s Corporation McDonalds Corporation is a centralized International company which operates in the fast food industry supplying hamburgers‚ french fries and other consumable items using standardization‚ heavy expansion and branding as the driving force. McDonalds operates in over 121 countries and has over 30‚000 restaurants worldwide serving over 52 million customers a day. Its development from a drive-in restaurant in San Bernardino‚ California‚ to famous fast food chain restaurants of
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Mc Donald’s Products and Services. McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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In 1948‚ the McDonald brothers opened their redesigned restaurant and their fast food restaurant chain is the world’s largest. II. McDonalds A. History The first “McDonalds” restaurant was opened by brothers Dick and McDonald in 1940 on Route 66 in San Bernadino‚ California. The menu had about twenty five offerings and the “carhops” (workers who take food to vehicles) served people waiting in their cars. McDonald’s success thrives on adapting to consumer demands. McDonalds first started
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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Ida Borin Professor Crooker Marketing Principles October 2‚ 2014 McDonald in the Global Market As I visited each site of each country‚ the similarities in products that McDonald offerings around the world are the burger sandwiches‚ dessert‚ lunch set menu‚ happy meal for kids‚ and drinks. The difference in the products offerings also different kind sandwich flavors‚ how many different type of cold‚ hot drinks‚ and dessert depend on the countries’ weather‚ website color layout‚ and service they offering
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