FOCUS ON Ethics 1. Are marketers to blame for increasing obesity rates among children? Should the government ban the advertising of food products to children ages 17 and younger? Discuss the consequences of imposing such a ban. (AACSB: Communication; Ethical Reasoning) The childhood obesity epidemic is a serious public health problem that increases morbidity‚ mortality‚ and has substantial long term economic and social costs. The rates of obesity in America’s children and youth have almost tripled
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Management Principles 1.1 Dell’s initial mistake was moving away from being customer-service orientated‚ to focusing on generating more profit by cutting costs. They did not consider the impact this move would have on their customers and their market share. It produced negative results. The Internal Environment was affected in the following ways: Insufficient skills or training in the call centre‚ resulted in slower turn-around time to resolve or react to customer queries. The uncertain
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Marketing Princliples : Word Count : 6138. Index : Introduction : 1‚ What is marketing principles –Definition and concept. 2. Marketing Strategy- Definition and importance. 3. Marketing Plan and it’s contents. 4. Example of writing marketing report. ( NIVEA FOR MEN ) 5.Five years planning – Explanation and it’s components. 5. Sample five years strategic marketing report. ( imaginary company- Global Tourism (UK)Ltd.) 6. Marketing orientation- definition. Advantage and
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(MC) Unit I 1. Define Communication‚ What are the characteristics of communication‚ and briefly mention types of communication. 2. Explain the role and process of communication. 3. What are the barriers of communication and how to overcome barriers? 4. Write short notes on: a)Listening process and importance of learning. b) Improving listening skills. c) Importance of feedback and principles of feedback. Unit II 1. What do you mean by non-verbal communication‚ its characteristics and
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PRINCIPLE OF MANAGEMENT Management defined Perceptive of Managers: There are many definitions of management but most perceptive managers are convinced that it is an organized effort of people whose purpose is to achieve the objectives and goals of an organization. Of course‚ it is not that simple. To gain a better understanding of management‚ let’s review the ideas and views expressed by academicians and practitioners. Management as a “Process”: McFarland defines management as “A process by which
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Module No. 2 – Principle of Management Question No 2 a) List and explain the four Basic Functions of Managers Answers The functions of a manager are :- a) Planning b) Organizing c) Directing d) Controlling a) Planning Planning means setting an organization’s goals and deciding how best to achieve them. Managers need to plan so that worker’s activities are consistent with the organization’s goal and the correct type and amount of resources can be acquired. Planning
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WHAT IS THE PYRAMID PRINCIPLE? DESCRIPTION Barbara Minto’s Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. It concentrates instead on the thinking process that should precede the writing. The core of Minto’s thinking method is to group Ideas in a presenter’s thought process into small clusters that support
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Teachers need to be able to take risks and be prepared to change perspectives‚ change lenses‚ change filters‚ and think about what we see in new ways. “Students don’t always get the messages teachers intend them to get‚ either because of our poor communications‚ or cultural differences‚ or their lack of attention. And when we assess students‚ whatever is in their heads does not always get conveyed to us (or interpreted by us) as it was intended” (Killen‚ 2005‚ p. viii). Whatever we believe about how
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practice and experience. As a science the management has to follow some principles which are universally applicable to all the organization. The concept of management is based on the basis of observation‚ research‚ analysis and experimentation. Elaborate Management: To know the depth of management. One should know its basic characteristics. There are three main characteristics of management. 1. Flexible & open: The principles of management are flexible‚ open and dynamic in nature. They can be modified
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BBA 102 UNIT TITLE PRINCIPLES OF MANAGEMENT LECTURER DATE SUBMITTED 8TH 0CTOBER 2013 THE ASSIGNMENT. 1. Is management an art or a science? Discuss. 2. Is management a profession? 3. Does management need ethics? Discuss the ethics of management References *Unit Class Notes *Principles Practice of Management‚ L M Prasad‚ Sultan Chand&Sons (5th Ed)‚ 2000. *Management (principles and practise) simplified‚ Nisar Ahmed
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