MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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2012 MARKETING MANAGEMENT Time : 3 Hours ] [ Max.Marks : 70 The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B. SECTION - A Q.1 Attempt any six questions (80-100 words)
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to COBIT P09 Risk Management Controls Learning Objectives and Outcomes Upon completing this lab‚ you will be able to: Define what COBIT (Control Objectives for Information and related Technology) P09 Risk Management is for an IT infrastructure Describe the 6 control objectives of COBIT P09 which are used as benchmarks for IT risk assessment and risk management Relate how threats and vulnerabilities align to the COBIT PO9 Risk Management definition for the assessment and management of IT risk Use the
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Project Management Principals Chapter 6: Executing Projects Note: See the text itself for full citations. An Introduction to Project Management‚ Third Edition Copyright 2010 2 Learning Objectives ▸ ▸ List several tasks and outputs of project execution Discuss what is involved in directing and managing project execution as part of project integration management‚ including the importance of producing promised deliverables‚ implementing solutions to problems‚ evaluating work performance
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Interview in China and America Interview is widely accepted to recruit new employees in business. However‚ the essay aims to compare and contrast the similarities and differences both in Chinese style interview and American style interview. First of all‚ it focus on comparing the preparations before the interview‚ and then it will compare the process of the interview. Firstly‚ both the Chinese and American business leaders will check the resume of the applicant prior to the interview
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SOC 324 Mock Interview Essay Rubric Your Name: Chanelle Walton Instructions: Read through all documents on interviewing inside “Required Readings‚” plus the “30-Second Biography” in “Materials on Interviewing and the Mock Interview Essay‚” before you complete this essay! 1. Save this rubric to your computer. Do not delete or alter any portion of the rubric in the process of responding to the questions. If you delete or otherwise alter the rubric in any way other than adding your
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EBay Bids for Structured Change. Case Study Answers EBay started out with a U form‚ or functional‚ design. What changes in that design have already occurred as a result of the company’s growth? What kind of changes seem likely for the future? • One of the first things we need to look at is what the u-form design is. The U-form organization (U stands for unity)‚ also called functional design‚ relies almost exclusively on the functional approach to departmentalization . The U-form design is used
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WEEK 1 QUESTIONS Section A True / False Questions BUS 2103 (OPERATIONS MANAGEMENT) State whether the following sentences are TRUE or FALSE 1. Operations managers are responsible for assessing consumer wants and needs and selling and promoting the organization’s goods or services. True False 2. Companies are either producing goods or delivering services. This means that only one of the two types of operations management strategies are used. True False 3. Operations‚ marketing‚ and finance function
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control system 1) To combine the ideas of all levels of management in the preparation of a budget. 2) To coordinate all the activities of the business so that each is part of an integral total. 3) To centralized control for example to control each function so that the best possible results may b obtained. 4) To decentralizes (delegate) responsibility to each manager involved. 5) To act as a guide for management decision when unforeseeable conditions affect the budget.
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BUS 5021: STRATEGIC MANAGEMENT TERM PAPER - 25% PROGRAMMES: MBA-CM (Mbeya) INSTRUCTIONS A. Choose one question among the following questions B. Write Maximum of only 5 pages (type written) including references C. Academic writing style will give you 5 marks. D. You should consult at least six academic references (books and/or published articles) E. Deadline for submission: 15th Februari 2013 1. Select a particular type of business that you may wish to start
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