MB0046_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement. Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Q.3 Explain in brief the process involved in personal
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1) Hahn Company uses the percentage of sales method for recording bad debts expense. For the year‚ cash sales are $300‚000 and credit sales are $1‚200‚000. Management estimates that 1% is the sales percentage to use. What adjusting entry will Hahn Company make to record the bad debts expense? Debit Bad Debt Expense $12‚000‚ Credit – Allowance for Doubtful Accounts $12‚000 2) Using the percentage of receivables method for recording bad debts expense‚ estimated uncollectible accounts are $15‚000
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Sample Final Exam – Marketing Management – Semester‚ Year Name _____________________ Social Security # ________________ Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the answer sheet (scantron). Caution: This is only a sample exam. It is intended only as a guide to the style of the
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Marketing Nike BUS 330 Principles of Marketing Robert Murray January 13‚ 2013 Marketing Nike Growing up there was one brand that all professional athletes used in my eyes‚ Nike. The Swoosh‚ was the icon that all kids had to have‚ and why not? All the big time players not only had it‚ but endorsed it. Ads‚ which had Michael “Air” Jordan‚ Bo Jackson‚ or Wayne Gretsky “The Great One” doing amazing physical feats‚ always‚ motivated the crowds. The Nike company new this‚ and blasted
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GM- free campaign (gene ethics) Background Australian GM crop production is increasing continuously. Australian has had the largest proportion GM crops in the world. Risks posed by GM trials on Australian’s health‚ economy and environment are rapidly spreading. In order to gain commercial benefits‚ the research development of Genetically Modified (GM) food in Australia is conducted by biotech corporations. Consumers‚ farmers‚ the environment and the economy are all affected by GM food. Target
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Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Criminal Justice 3311 Review Questions Exam 2 To insure you obtain the best possible grade‚ be sure to research each question as completely as possible. Try to answer these questions as if you are providing information to an individual who knows nothing about each topic. Explain your answers in detail; remember‚ the more complete your answer is the better your grade will be. 1. The importance of Lawrence Kohlberg’s work is the link he makes between moral development and reason. Although
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Describe the key features of the Stresemann foreign policy in the years 1923-1929 (6 marks). In 1924 Stresemann and Charles G. Dawes created the Dawes Plan. The Dawes Plan reduced annual reparation payments to an affordable amount. It was also agreed that American Banks would invest in German industry. This also improved the trust the allies had in Germany‚ as they were reassured that they would get their reparation payments. In 1925 Stresemann signed the Locarno Pact. This was a treaty between
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1. When comparing the composition of world trade in the early 20th century to the early 21st century‚ we find major compositional changes. These include a relative decline in trade in agricultural and primary-products (including raw materials). How would you explain this in terms of broad historical developments during this period? The typical composition of world production during this period experienced major changes. Focusing on today’s major industrial countries the industrial-employment composition
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investigation into the importance of market research and consumer segmentation in identifying and defining target groups and the application of basic marketing principles to ensure customer needs are met. 2. The Marketing mix of the stores investigated The marketing mix is focused on 4 elements - product‚ price‚ place‚ and promotion - used by business in marketing products or services (Daniels et al.‚ 2007). 2.1. Product and price: What are they selling and for how much Zara and Chanel have always
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