MBA/503 Final Exam Name:__________________ 1. An item which may be converted to cash within one year or one operating cycle of the firm is classified as a A) current liability. B) long-term asset. (correct) C) current asset. D) long-term liability. 2. Which account represents the cumulative earnings of the firm since its formation‚ minus dividends paid? A) Paid-in capital B) Common stock C) Retained
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Chapter 1 Discussing the Concepts 1. What is marketing and what is its primary goal? * One definition of marketing is‚ “a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” * A much simpler definition would be‚ “managing profitable customer relations.” * Its primary goal is to create value for customers and capture from customers. 2. Compare and contrast customer needs‚ wants
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Final Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) ________ is a service provided by the Internet that uses universally accepted standards for storing‚ retrieving‚ formatting‚ and displaying information in a page format. 1) _______ A) E-mail B) The Web C) FTP D) HTML TRUE/FALSE. Write ’T’ if the statement is true and ’F’ if the statement is false. 2) Large
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MGMT102 Business Communication Autumn 2013 MGMT102 Business Communication Final exam sample questions: Briefly describe any one of the communication models discussed in the textbook and/or lecture. Describe three of the tests you can use to enable ethical decision‐making. 1 2 3 What is the role of ‘I’ statements in the communication process? Illustrate with an example. 4 Identify and explain the three techniques of persuasion as outlined in the textbook
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QUESTION AND ANSWER ON MARKET SEGMENTATION Salim Brommer is the Marketing Director of Ashkol Furniture Supplies‚ a medium-sized company which specializes in manufacturing office furniture. The company makes its products in India‚ so benefiting from relatively low labour costs. However‚ it has recently experienced intense competition from suppliers who have even lower cost bases. Salim has decided that his company will benefit if he focuses on those customers who can provide higher profit margins
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PowerPoint to accompany Chapter 7 Market segmentation‚ targeting and positioning Philip Kotler‚ Stewart Adam‚ Linden Brown & Gary Armstrong Kotler‚ Brown‚ Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia Markets Chapter objectives 1. Explain market segmentation‚ and identify several possible bases for segmenting markets. 2. Distinguish between the requirements for effective segmentation: measurability‚ accessibility‚ substantiality‚ actionability. 3. Outline
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MKT 300 Exam 1 Study Guide Modules 1-4 Module 1: * Marketing * An organizational function of collected processes designed to plan for create‚ communicate‚ and deliver value to customers and build effective customer relationships in ways that benefit the organization and its stakeholders. * Creating Value‚ Communicating Value‚ Delivering Value through products Place promotion and Price * Marketing Mix definitions * The 4 P’s: Product‚ Place(distribution)‚ Promotion
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Ch 18 – Marketing Competitive advantage – an advantage over competitor gained by offering consumers greater value than competitors do. * Customers will see competitive advantages as customer advantages Competitive Marketing Strategies – Strategies that strongly position the company against competitors and give the company the strongest possible strategic advantage. Competitor Analysis – The process of identifying key competitors; assessing their objectives‚ strategies‚ strengths and
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|Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed
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Sample PERS 2001 Exam Questions Multiple Choice Identify the choice that best completes the statement or answers the question. Modules 1-Introduction‚ 2-Overview of Legal Systems and 3-Death Penalty 1. The Uniform Crime Report “Crime Rate” allows a. police to set a value on crimes c. comparison of crime over time and in different locations b. police to report crimes d. comparison of crime between countries 2. In the United States‚ all states except one use a similar source for their law. Which
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