OMIS 2010 Examples from Final exams with solutions: 1.(20 pts) GNO is a retail phone-catalog company that specializes in outdoor clothing and equipment. A phone station at the company will be staffed with either full time operators or temporary operators 8 hours per day. Full time operators‚ because of their experience and training‚ process more and make fewer mistakes than temporary operators. However‚ temporary operators are cheaper because they receive a lower wage rate and they are not paid benefits
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thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international markets: 1) Domestic market extension concept 2) Multi-domestic market concept 3) Global marketing concept Differences in the complexity and sophisticated of a company’s marketing activity depend on which orientation guides
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Exam Preparation MCD 2050 Marketing Section A – Long Essay (4o marks) It will have a quite from Phillip Kotler – don’t even read the friggin’ quote Read the bit below the quote‚ it will have something like this: A. What customer value is (3.5 marks) – page 7 in the textbook B. How marketing creates and deliver values (3o marks) * Start with market research the idea of giving data about consumer behavior * Why do we need marketing research * 3 main sources of information
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A SAMPLE OF PREVIOUS MANAGING MARKETS EXAM QUESTIONS 1. "Marketing is just about putting the gloss on the products we provide" Discuss with reference to marketing orientation and the marketing concept. 2. You have been asked by the Chief Executive of Frozen Food Manufacturer‚ Birds Eye‚ to produce a marketing plan: 2a. Analyse and evaluate macro-environmental factors affecting the plan 2b. Analyse and evaluate customer and competitor issues affecting the plan 3a. Indicate some possible
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Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
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FINANCE 3110 (CRN 83872) Principles of Finance Fall 2014 Principles of Finance FINANCE 3110 (CRN 83872) - Fall 2014 School of Business‚ Middle Georgia State College Tuesday‚ 5:30 PM-8:00 PM‚ PSC 248 INSTRUCTOR Dr. Shawn Saeyeul Park Middle Georgia State College School of Business Email: shawn.park@mga.edu Office: PSC 364 (Phone: 478-471-2886) Office Hours: M‚W 10:00 – 11:30 AM; T‚Th 10:00 – 11:15 AM; 1:30 – 2:45 PM WRC: M‚W 6:45 – 7:45 PM or by appointments Course Website: D2L COURSE DESCRIPTION
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two important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as
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the word exams‚ you usually get to be anxious about them‚ and about the possibility of passing or failing them. For me‚ exams are not a thing to be scared of. I know that some exams are very important in life but I don’t see a tragedy in failing them. You will always have a second chance to make things better as long as you will fight and learn more. I think that exams are not accurate measure of a person’s ability. Many people can get scared and they could panic and fail exams‚ not because
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Free-Response Questions from Past AP Exams 1999: 1. Is Congress effective in exercising legislative oversight of the federal bureaucracy? Support your answer by doing ONE of the following: a. Explain two specific methods Congress uses to exercise effective oversight of the federal bureaucracy. OR b. Give two specific explanations for the failure of Congress to exercise effective oversight of the federal bureaucracy. 2000: 1. The Constitution was an attempt to address problems of decentralization
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Why is the accrual basis of accounting preferred by GAAP? (Points : 5) The Accrual basis is easier to use. The Accrual basis is also preferred by the Internal Revenue Service. The Accrual basis complies with the revenue recognition and matching principles. The Accrual basis requires fewer accounting resources. . (TCO D) In a period of increasing prices‚ which inventory cost flow assumption will result in the highest amount of net income?(Points : 5) LIFO The average cost method FIFO Income
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