Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity? By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However‚ from this case it doesn’t seem thatMartha‚ the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there
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Alicia Foote Activity 1.5 – Case Study: Trap-Ease America BSAB/MGMT 311: Principles of Marketing March 30‚ 2014 Introduction To succeed in today’s competitive marketplace‚ companies must be customer centered. They must win customers from competitors and then keep and grow them by delivering greater value. A company’s success is no longer merely determined by the product it offers‚ as today things are much more complicated due to the sheer number of companies
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and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America
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Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes‚ that if the company doesn’t get their marketing/sales strategy correct‚ within a specific time period‚ all their hope for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather
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2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
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Faculty of Business and Economics Graduate Program ADVANCED MARKETING MANAGEMENT‚ MKT.500 Case Study one: Trap-Ease America: The Big Cheese Of Mousetraps Presented To: Dr. Ziad Haddad Presented By: Shady Habboub Fall Semester 2009-2010 1- The Mission Statement of Trap-Ease America: “We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution” 2- The opportunities that
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Trap-Ease America: The Big Cheese of Mousetraps 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? The information they need to evaluate this opportunity is their market share compare to the whole mousetrap market. They can also scope down and use the following information: -Check whether their marking plan is efficient and effective. -Check with retailer and distributors whether sales
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Guided by the marketing strategy‚ the company designs an integrated marketing mix which consists of the four P’s that is product‚ price‚ place or distribution‚ and promotion. Firstly‚ product produces by the company. Currently‚ Trap-Ease has only manufactured one product that is the mousetrap‚ which is also known as the Trap-Ease mousetrap. This mousetrap is designed to allow customers to enjoy the means of dealing with mouse problem efficiently. Customers can be at ease by avoiding the safety and
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|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24‚ 2012]
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1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap‚ it is necessary to evaluate the values of which market segments will be best served by the product‚ the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts‚ she defined the market segment and their values as women responsible for
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