Marketing 101 Lecture 1 - notes The who and where of marketing Marketing originated in the 1920’s Who: Marketers have varying backgrounds that work in every industry even various governments. The role of marketing Broader view: Marketing can be integrated with all business activities Depending on the organisation… Limited view: Could be limited to sales or could be just advertising Marketing creates value. What is marketing? Marketing is the activity‚ set of institutions and processes
Premium Marketing
Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
Premium Marketing
Chapter 1 1 • Define marketing and outline the steps in the marketing process • Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts • Identify the key elements of a customer-driven market strategy and discuss the marketing management orientations that guide marketing strategy. • Discuss customer relationship management and identify strategies for creating value for customers and captures value from customers in return. • Describe
Premium Marketing
syllabus‚ this assignment is designed to explain‚ evaluate‚ show and demonstrate how businesses implement the following marketing concepts: • Markering Cycle • Marketing Concept • S.w.o.t analysis • P.E.S.T Analysis • Segmentation • Targeting • Positioning • Costs and Benefits Assessment Criteria 1.1: Explain the various elements of the marketing process Marketing puts customers at the centre of a firm ’s
Premium Marketing Coca-Cola
DB 1 When thinking about marketing I see it as the wants vs the needs‚ people will always need water but they never will need a fancy new car to keep themselves hydrated and of course alive. The “manipulation” in marketing determines what lies in the mindset of the customers‚ this is one of the seven p’s is the people‚ I believe that manipulation is 50/50 and it really depends on the person and what the company is targeting. The practice of manipulation in marketing is all around the target audiences
Premium Customer Firm Good
Project MKTG 205 – September 11‚ 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional‚ Vertical‚ Horizontal and Multichannel Marketing Systems. I will analyze my target market ’s needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution Channels‚ and our target market’s needs in distribution
Premium Marketing
CHAPTER 11 Financial Reporting Concepts ASSIGNMENT CLASSIFICATION TABLE Study Objectives Questions Brief Exercises Exercises Problems Set A Problems Set B 1. Explain the importance of having a conceptual framework of accounting‚ and list the components. 1‚ 2 1 3 3 2. Identify and apply the objective of financial reporting and the underlying assumptions used by accountants. 3‚ 4‚ 5 2‚ 3‚ 6 1‚ 2‚ 4‚ 5‚ 6 1‚ 2‚ 4‚ 5 1‚ 2‚ 4‚ 5 3. Describe the fundamental and enhancing
Premium Generally Accepted Accounting Principles Balance sheet Revenue
The Equal Protection Clause of the 14th Amendment to the United States Constitution prohibits states from denying anyone in the state equal protection from the laws set by the state government. The clause is to protect individuals from being treated differently and unfairly based on their differences. After the civil war when slaves were free people were unclear of where slaves would fit into the county and the rights they would hold. The 14th amendment explained the rights of the newly freed slaves
Premium United States Fourteenth Amendment to the United States Constitution United States Constitution
democracy because it ensures equality to all its citizens. The principles of democracy are based on equality. When the United States was established the Articles of Confederation was signed into law unfortunately
Premium United States United States Constitution President of the United States
investigation into the importance of market research and consumer segmentation in identifying and defining target groups and the application of basic marketing principles to ensure customer needs are met. 2. The Marketing mix of the stores investigated The marketing mix is focused on 4 elements - product‚ price‚ place‚ and promotion - used by business in marketing products or services (Daniels et al.‚ 2007). 2.1. Product and price: What are they selling and for how much Zara and Chanel have always
Premium Barack Obama Public health Health insurance