CHAPTER VI Tourism Distribution Channel Objectives: 1. Define the meaning of tourism distribution channel 2. Discuss the types of travel intermediaries 3. Describe the functions of specialty intermediaries 4. Be acquainted with the distribution channels 5. Understand the relation of distribution to marketing 6. Be aware of the distribution strategies Pre-Test INSTRUCTION: Write TRUE if the statement is correct and FALSE if the statement is incorrect on the space provided before each number. _____1
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11-1 11-1 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Chapter Chapter 99 Pricing Products: Pricing Strategies Copyright 1999 Prentice Hall Price Price -- Quality Quality Strategies Strategies 11-2 11-2 Price Quality Higher Lower Higher Lower Premium Strategy Good-Value Good-Value Strategy Strategy Overcharging Overcharging Strategy Strategy Economy Economy Strategy Strategy Copyright 1999 Prentice Hall New New Product Product Pricing Pricing Strategies
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Chapter 6 After reading this chapter‚ you should be able to: LO6-1 Use elasticity to describe the responsiveness of quantities to changes in price and distinguish five elasticity terms. LO6-2 Explain the importance of substitution in determining elasticity of supply and demand. LO6-3 Relate price elasticity of demand to total revenue. LO6-4 Define and calculate income elasticity and cross-price elasticity of demand. LO6-5 Explain how the concept of elasticity makes supply and demand analysis more
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Jaime Friesen Steve Renton Marketing Principles February 24‚ 2013 Triple Bottom Line The article Sustainability: It Should Be About More Than the Bottom Line on Forbes.com discusses the topic of the triple bottom line. The article discusses the idea that being ecologically friendly can be conducive to a strong financial bottom line‚ as well as a social and environmental one. The main point of the article is that if all organizations followed the principles of the triple bottom line‚ it would
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PowerPoint to accompany Chapter 7 Market segmentation‚ targeting and positioning Philip Kotler‚ Stewart Adam‚ Linden Brown & Gary Armstrong Kotler‚ Brown‚ Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia Markets Chapter objectives 1. Explain market segmentation‚ and identify several possible bases for segmenting markets. 2. Distinguish between the requirements for effective segmentation: measurability‚ accessibility‚ substantiality‚ actionability. 3. Outline
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4 CHAPTER developing service products: CORE and SUPPLEMENTARY ELEMENTS LEARNING OBJECTIVES By the end of this chapter‚ students should be able: LO 1 Define what a service product is. LO 2 Know how to design a service LO 4 Know how service firms use concept. different branding strategies for their product lines. service development‚ ranging from simple style changes to major innovations. needed to achieve success in developing new services. LO 3 Describe the flower of service
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Prerequisites and Credit Hours‚ Required Course Materials including Textbook‚ Course Content and Grading Policies. Course Outline MKT 120 PRINCIPLES OF MARKETING 1/9/2014 CENTRAL CAROLINA COMMUNITY COLLEGE Course Prerequisite(s): None Course Credit Hours: 3 hours credit (SCH) and 3 hours of contact Required Textbook(s): L. E. Boone and D. L. Kurtz‚ Contemporary Marketing‚ 16th Edition‚ Mason‚ Ohio: South-Western Cengage Learning‚ 2012. Course Instructor: Ann R Broadway‚ abroa115@cccc.edu Office Location:
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Chapter 9 Developing new products and managing product life cycle New product Development strategy New product can be obtained in two ways. One is through acquisition- by buying a whole company‚ a patent or a license to produce someone else’s product; other is through New product Development process. It means the development of original products‚ product improvements‚ product modifications‚ and a new brands that a firm develops through its own R&D efforts. New product brings new solutions and variety
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Chapter Summaries (Chapter 1-4) Chapter 1 Dead At the first chapter “Dead” the narrator Ruth‚ who says about her early life with her family. She rushed the interview‚ because she wants to watch Dallas. James’s mother was born with the Jewish name Ruchel Dwarja Zylska on April 1‚ 1921‚ in Poland. Her parents got rid of that name when they came to America. Ruth explains that she has become “dead” to her family when she married James`s father
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Marketing Nike BUS 330 Principles of Marketing Robert Murray January 13‚ 2013 Marketing Nike Growing up there was one brand that all professional athletes used in my eyes‚ Nike. The Swoosh‚ was the icon that all kids had to have‚ and why not? All the big time players not only had it‚ but endorsed it. Ads‚ which had Michael “Air” Jordan‚ Bo Jackson‚ or Wayne Gretsky “The Great One” doing amazing physical feats‚ always‚ motivated the crowds. The Nike company new this‚ and blasted
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