Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity‚ set of institutions‚ and processes for creating‚ capturing‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product‚ Price‚ Place and Promotions decisions
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Second Question: Gillette is a giant company and has got a lot of success story globally‚ from your previous readings and your wide experience as marketing consultant specialized in International marketing. Compare
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Final Exam Notes The classifications of products are: * Business products: * A product used to manufacture other goods or services‚ to facilitate an organization’s operations‚ or to resell to other consumers. * Consumer products: * Product bought to satisfy an individual’s personal wants. The types of consumer products: * Convenience products: * Are relatively inexpensive and require limited shopping effort. * Shopping products: * Are of two types: homogeneous
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Chapter 15 pp478-493 o Data Analysis Procedure: pp478 o Validation and Editing: pp478-486 (NOT Required for Final Exam) o Coding: pp486-490 o Data Cleaning: pp491-493 (NOT Required for Final Exam) o Structure of the Reports: pp648-653 (NOT Required for Final Exam) o Guideline for a good report pp 652 (NOT Required for Final Exam) L11.2: Fundamental Data Analysis Read: Slides‚ SPSS Guide I‚ Chapter 15 pp 493-496‚ 500-508‚ o One-Way Frequency
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Week 9 Notes: Product and Service Decisions 1. Product – Anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want 2. Service – An activity or benefit that is INTANGIBLE (no ownership) Idea of EXPERIENCES are more commonly used to enhance products and services 3 Levels of Product Core benefit Actual product Associated services Classifying Products Consumer products Business products Consumer Products Convenience
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Sample Final Exam – Marketing Management – Semester‚ Year Name _____________________ Social Security # ________________ Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the answer sheet (scantron). Caution: This is only a sample exam. It is intended only as a guide to the style of the
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M8:A2 Marketing Strategy George R. Rivera‚ Jr. MKT230 UB Principles of Marketing Instructor Michael Loflin February 29‚ 2012 Argosy University - Inland Empire Online Author’s Notes: George R. Rivera‚ Jr.‚ School of Business‚ Argosy University - Inland Empire Online. George R. Rivera‚ Jr.‚ is a student in the School of Business‚ Argosy University - Inland Empire Online. This class paper is M8:A2 Marketing Strategy for MKT230 UB Principles of Marketing‚ Instructor Michael Loflin‚ February 29
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Principles of Marketing MK 301 A Fall 2012 Professor: Office: Phone: Email: Office hours: Joyce X. Zhou‚ Ph.D. Cremer Hall 503 (620)341-6594 (office) 341-5345 (dept.& messages) xzhou@emporia.edu (preferred mode of contact) MWF 8:30-11am & F 11:50-12:20 pm Course Description Introduction to the concept of marketing and its application including customer focus; the importance and formulation of the marketing mix in marketing decision making; strategy and use of market segmentation
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understanding the Unit 3 material‚ so you need to know them. Studying real organizations is sometimes the most effective way to understand some marketing research concepts. In this course‚ class material has been illustrated through over fifty examples of real organizations. Most of the examples and cases have been covered in the first two exams. These possible long answer questions address examples and cases that have not been covered--there aren’t that many of that haven’t been covered!
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|Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed
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