Final Exam Notes The classifications of products are: * Business products: * A product used to manufacture other goods or services‚ to facilitate an organization’s operations‚ or to resell to other consumers. * Consumer products: * Product bought to satisfy an individual’s personal wants. The types of consumer products: * Convenience products: * Are relatively inexpensive and require limited shopping effort. * Shopping products: * Are of two types: homogeneous
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Chapter 11-Advertising‚ Integrated Marketing Communications‚ and the Changing Media Landscape 1. Integrated Marketing Communications (IMC) and the New Media Integrated Marketing Communications: Approach designed to deliver one consistent message to buyers across an organization’s promotions. TV‚ Radio‚ magazines‚ Internet‚ Phones Mobil Marketing: Marketing Media that is available in different places such as cell phones or on forms of transportation * Magazines‚ newspapers and televisions
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information 7% Verbal arrangement of the message Credibility Trust / Honesty apology Knowledgeable / expert Position / status Personal brand Personal Brand = Performance + Personality + Visibility + Trust PB = P1 + P2 + V + T 63% 3 Marketing concepts: Create Customer Value (Benefits – cost = customer value) Create Customer Satisfaction (employee satisfaction = customer satisfaction) Travel further to Target over Wal-Mart because of customer service‚ cleanliness 77% of people with
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Social Research on the Illegal use of Drugs and its Prominence among Males This paper compares scholarly research with lay opinion on the subject of illegal drugs and why men use them more then women. A review of the research about illegal drugs and males shows that males use drugs more often and earlier then females. This is based on certain social factors like alcohol use‚ reckless behavior‚ and marijuana use. I created and distributed a short
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Art is one aspect of the past that has carried on for decades. Art in any form may it be poetry‚ novels‚ and playwright‚ sculpting as well as painting‚ has been an outlet for generations and continues to be an outlet and a means for expression. This paper will discuss “ The Mona Lisa” one of Da Vinci’s most famous paintings‚ as well as another great painting‚ Antonio Veneziano’s “Virgin and Child”(c. 1380). Both paintings focus on the human form and exhibit many variations of styles from lines‚ shading
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Principles of Marketing BUSI 406 Sections 001‚ 002‚ 003‚ 004‚ 005 FALL 2014 Course Schedule Date Class Topic Assignments (To be completed prior to class) Wednesday‚ August 20 Class Introduction & What is Marketing? Obtain “Essentials of Marketing” Textbook & Carefully Read Syllabus Monday‚ August 25 Marketing’s Value to Consumers‚ Firms‚ and Society Chapter 1 Wednesday‚ August 27 Marketing Strategy Planning Chapter 2 Monday‚ September 1 is Labor Day – NO CLASS Wednesday‚ September
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MKT 353 Marketing Department Internship Final Report Fall 2004 1. Brief description of the company and its marketing strategy. Bolthouse Farms is a family company known for their quality premium fresh produce and innovation. They are a 4th generation family farm since 1915. As a leader in their industry‚ Bolthouse Farms is the #1 baby carrot producer in the world. With over 2‚400 employees‚ the company produces over 35‚000 tons of carrot products every month. After
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219-247. 8. Kerr‚ S.‚ & Jermier‚ J. M. (1978). Substitutes for leadership: Their meaning and measurement. Organizational Behavior and Human Performance‚ 375-403. 9. Mintzberg‚ H. (1979). The Structuring of Organizations: A Synthesis of the Research. University of Illinois at Urbana-Champaign ’s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. 10. NOVAC‚ C.‚ & BRATANOV‚ C. I. (2014). The Impact of the Leadership Style on the Organizational Climate in a Public Entity
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Jacki DiSanto Aviation Security and Policy Seminar AERN 45791 Next Generation Checkpoint Technologies The goal of aviation checkpoints is to protect airports‚ airlines and passengers against terrorist threats. Since the attacks on September 11‚ 2001‚ aviation checkpoints have undergone significant changes. “Among the changes include advances in technology‚ systems‚ and processes‚ and an increase focus on accountability” (Mock‚ 2009). The Transportation Security Administration (TSA)‚ which was
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EARLY MARRIAGE 1 Running Head: EARLY MARRIAGE Early Marriage in Egypt Toka Elwazery The American University in Cairo EARLY MARRIAGE 2 Table of Contents Abstract......................................................................................................................................3 Introduction...............................................................................................................................4 Literature Review ......
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