MARKETING PRINCIPLES ASSIGNMENT Introduction Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment‚ economic‚ natural environment‚ technological environment‚ political environment and cultural environment. In part two of the assignment has three research situations. Each of
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ASSIGNMENT ON PRINCIPLES AND PRACTICE OF MANAGEMENT Topic : SCHOOLS OF MANAGEMENT THOUGHTS Submitted By : sani I MBA‚ Mangalore University Submitted To : Mr. Manjunath Naik
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1. Jim & Co. produces a single product. It runs an advertising campaign it is sure will differentiate its product from their competitors by making it more attractive. Assuming that Jim & Co. are correct‚ what will happen to the demand for its product and what pricing strategy should it employ? a. Demand will become more elastic and they should lower the price. b. Demand will become more elastic and they should raise the price. c. Demand will become less elastic and they should lower the
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INTRODUCTION TO PRINCIPLES OF MANAGEMENT DEFINITIONS Management is: • A process of achieving organizational goals by engaging in the function of planning‚ organizing‚ leading and controlling. • A set of activities directed at the efficient and effective utilization of resources in pursuit of one or more objectives‚ Kibera (1996). • The art of getting things done through and with people in formally organized groups. • The art of creating an environment in which employees perform as individuals and
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Financial Management Chapter 3 What is the receivables turnover? (Round your answer to 2 decimal places (e.g.‚ 32.16).) | Receivables turnover | times | Requirement 2: | The days’ sales in receivables? (Round your answer to 2 decimal places (e.g.‚ 32.16).) | Days’ sales in receivables | days | Requirement 3: | How long did it take on average for credit customers to pay off their accounts during the past year? (Round your answer to 2 decimal places (e.g.‚ 32.16)
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Planning Management Principles 1. Planning in Management Planning is deciding in advance what to do and how to do. It is one of the basic managerial functions. Before doing something‚ the manager must formulate an idea of how to work on a particular task. Thus‚ planning is closely connected with creativity and innovation. It involves setting objectives and developing appropriate courses of action to achieve these objectives. 2. Planning Definition "Planning bridges the gap from where
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Examination Paper Semester I: Principles and Practice of Management IIBM Institute of Business Management IIBM Institute of Business Management Semester-1 Examination Paper MM.100 Principles and Practice of Management Section A: Objective Type (30 marks) · This section consists of Multiple Choices & Short Notes type Questions. · Answer all the Questions. · Part one carries 1 mark each & Part two carries 5 marks each. Part one: Multiple Choices: 1. A plan is a trap laid to capture the ________
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Marketing - Is the process of building profitable customer relationships by creating value for customers and capturing value in return - Satisfying customer needs 2 GOALS OF MARKETING • To attract new customers by promising superior value • To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1.1. Needs‚ Wants‚ and Demands 1.1.1. NEEDS – states of felt deprivation. 1.1.2. WANTS – the form human
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only important to formulate a good strategy‚ but also to keep implementing it. In fact‚ managers usually tend to focus on formulating new strategies‚ but not to implement them‚ as reaserch suggests. This problem is described as the “knowingdoing gap”. 3- If a firm wants to create and implement strategies (that create value)‚ they need strategic leaders. What are the main roles of strategic leadership? 1- making implementation-lever and resource-allocation decisions 2- develop support for the strategy
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Management Information Systems: Technology Management Management as defined by Mary Follett is “the art of getting things done through people” A manger is defined as a person who achieves the organization’s goals by motivating others to perform – not by performing himself. Whether management is an art or a science is a very subjective question. But it can be said without doubt that modern management in the environment of technology is becoming more of a science than an art. We define management
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