1. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type? (AACSB: Communication; Reflective Thinking) There have 5 types: Convenience products: A consumer product that customers usually buy frequently‚ immediately‚ and with minimal comparision and buying effort. Ex: Cazines and candy‚ magazines and fast good. Shopping products: A consumer product that the customer‚ in the process of selecting and purchasing‚ usually compares
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INTRODUCTION Nestle started of its journey in the year 1867. Henri Nestle‚ a German pharmacist was the founder of Nestle and he aimed to reach the global market ever since they started. The Anglo-Swiss Condensed Milk Company was the first European condensed milk factory in Cham‚ Switzerland in 1866. As a stepping stone‚ Nestle merged with Anglo-Swiss Condensed Milk Company in 1905. Nestle has faced a lot of ups and downs in its journey of survival. During the World War I‚ in 1914‚ obtaining raw
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Fayol was a key figure in the turn-of-the-century Classical School of management theory.He saw a manager’s job as: • planning • organizing • commanding • coordinating activities • controlling performance Notice that most of these activities are very task-oriented‚ rather than people-oriented.This is very like.Fayol laid down the following principles of organization (he called them principles of management):1. Specialization of labor . Specializing encourages continuous improvement inskills
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Marketing: Chapter 14 Objectives LQ1 Define the supply chain management. Supply chain management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers‚ manufacturers‚ warehouses‚ stores‚ and transportation intermediaries into a seamless operation in which merchandise is produced and distributed in the right quantities‚ to the right locations‚ and at the right time‚ as well as to minimize system wide costs while satisfying the service
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Fayol’s 14 Principles of Management 1) Division of Work: This principle of Fayol tells us that as far as possible the whole work should be divided into different parts and each individual should be assigned only one part of the work according to his ability and taste rather than giving the whole work to one person. When we divide work then the efficiency will increase‚ such as increase in the quality of work‚ increase in the speed of production‚ decrease in the wastage of resources.
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society. [B] different groups of people remained isolated. [C] people traveled so often‚ getting to know each other. [D] the lifestyles were radically different from all that had gone before. [E] elements of the culture were widely shared. 3. The foremost power in Anatolia from 1700 to 1200 B.C.E. was the [A] Medes. [B] Assyrians. [C] Kassites. [D] Hittites. [E] Babylonians. 4. During the Late Bronze Age‚ important Middle Eastern states shared a vital interest in the trade
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Biography Written by Frederick Winslow Taylor‚ who was called "The Father of Scientific Management” (Wrege &Greenwood‚ 1991). Taylor was the most influential person of the time and he has had an impact on management until this day. His innovation in engineering helped improving productivity‚ which called The Taylor System of Scientific Management (Copley‚ 1969)‚ which is depends on scientific methods to manage any factory (Wikipedia). Taylor came from wealthy family. He was born on March 20
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Score: 139.70 1. out of 140 points (99.79%) award: 10 out of 10.00 points Exercise 3-1 Classifying adjusting entries LO C3 In the blank space beside each adjusting entry‚ enter the letter of the explanation A through F that most closely describes the entry. A. B. C. D. E. F. To record this period’s depreciation expense. To record accrued salaries expense. To record this period’s use of a prepaid expense. To record accrued interest revenue. To record accrued interest expense. To record the earning
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Corporate Objective 2. Management Principles a) Honor thy competitor b) Business consideration above personal consideration c) Adaptability d) Utilization of available resources e) Attitude towards work f) Work commitment g) Motivation- self and self-transcendence h) Work culture i) Manager’s mental health j) Management needs those who practice what they preach 3. Conclusion Introduction
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Unit 15 International Marketing Management Structure 15.1 Introduction 15.2. Nature of International marketing concept 15.3. International marketing concept. 15.4. International market entry strategies. 15.5. Approaches to international marketing 15.6. International product policy 15.7. International promotions policy 15.8. International branding 15.9. Country of origin effects 15.10. International pricing 15.11. Summary Terminal questions Answers to SAQs and TQs 15.1. Introduction
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