Chapter One Notes: Marketing profitable customer relationships – Creating and Capturing Customer Value Marketing: Managing profitable customer relationships and to Create value for customers and capture value from customers in return. Example) Zappo’s- customer experience comes first. Two Fold Goal: Attract new customers by promising superior value and Keep and grow current customers by delivering satisfaction. Five Step Model of the Marketing Process: Page 5 Build value from customers to create
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1.Samsung’s Background Samsung started its business back in 1938‚ as an agricultural product producer. In 1969‚ Samsung became a low cost black and white TV manufacturer‚ known as Samsung Electronics Company (SEC). To support for its growing business‚ Samsung acquired a semiconductor business‚ and was set for a future in electronics business. During this period‚ Samsung focused on R&D‚ and supply chain to improve the quality of its products. In 1997‚ during the Asian financial crisis‚ SEC had
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be smaller‚ and that they should not have as much control. Society – the culture that your brought up in‚ tradition‚ morals and values of the people. Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want‚ and filling that need. Advertising – Non personal (to everyone whose watching‚ not just to one person)‚ Always paid for‚ communication of info about the companies product‚ service or idea through the various
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Learnings from Singapore Airlines Case Study This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers‚ customer satisfaction‚ marketing approach‚ profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the
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1. How does the Ritz-Carlton match up to competitive hotels? What are the key differences? The Ritz-Carlton doesn’t just “match-up” to its competitive hotels in its market‚ it actively exceeds the expectations of the guests in that competitive set. How does the Ritz do this? I think the 2 main steps the Ritz have taken to ensure their guest success has been taking care of their internal customers and by doing that they are taking care of their external customers‚ this makes for very happy
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NOCO Soccer Academy is a successful youth soccer training program is the market that Dyer has been targeting. Dyer wants to grow his business enough to reach his strategic goal of building a sports complex for his business to occupy. Dyer needs to double his business in order to support this goal. In using S.W.O.T. analysis to evaluate NOCO’s current situation it is clear that NOCO has a number of things working for it already; customer retention is very high‚ awareness of NOCO in its’ current market
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I am currently the Trade Marketing Manager for Middle East at Almarai‚ the largest dairy company in the region. I hold BSc and MSc degrees in Mechanical Engineering and an MBA degree from the best business school in Pakistan‚ LUMS. One of the best decisions of my professional life has been to hire Ahmed Salman Tariq at Coca-Cola Pakistan. When I took over the role of Head of Trade Marketing at Coca-Cola in 2014‚ I realized that in order to benchmark Coca-Cola with other established companies of
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Analyze the case using at least two of the objective ethical theories (Act Utilitarianism‚ Rule Utilitarianism‚ Kantianism‚ Social Contract Theory/Rawls’ Principles of Justice‚ and Virtue Theory). ANS: Kantianism is the ethical theory which explains how one should always focus on his/her duty rather than the end result. According to a Kantian
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5.2 Principle of Operation of N-Channel JFET: These are two prerequisites while considering the principle of operation of JFET. Gates are always reverse biased and therefore Gate current IG is practically zero. Source and Drain terminal should be joined together through a voltage source called VDS‚ drain to source voltage. In an N-channel JFET‚ source terminal is connected to the negative end of the drain to source supply voltage to send the lectron from source to drain and similarly for an P-channel
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Helm Principles of Marketing Midterm Exam Study Guide Principles of Marketing: Midterm Exam Study Guide Test format: The test will be multiple choice‚ short answer‚ plus a media planning exercise. The study guide is what I want you to know. The test will cover a sampling of that information so that we can get done on time. Thus‚ not everything on the study guide will necessarily be on your version of the test. But‚ items NOT on the study guide will not be on the test. No symbols – indicates
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