MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen‚ Nhat Anh Quang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ NHAT ANH QUANG: Marketing plan for event management company Case: Clubworks Bachelor’s Thesis in International Business‚64 pages Spring 2013 ABSTRACT This thesis provides a strategic marketing plan for
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According to Kotler (2009) a marketing intelligence system is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A marketing intelligence system also facilitates accurate and confident decision making in determining market opportunity‚ market penetration strategy and market development metrics. Hans Heldin (2010) noted that data must be integrated into the market intelligence systems through proper intelligence for corporate
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purpose of this paper is to explain and evaluate the marketing activities of Discount Tire Company. The name Discount Tire Company and the abbreviation DTC may be used interchangeably within this paper. It is my intent to expound upon the marketing activities that have made this company so successful. I contend that‚ in a down economy‚ these marketing activities have allowed the company to remain ahead of its competition. Discount Tire Company was founded in Ann Arbor‚ Michigan in 1960 by Bruce
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PART 3 CONNECTING WITH CUSTOMERS Applications Marketing Debate Is Target Marketing Ever Bad? As marketers increasingly tailor marketing programs to target market segments‚ some critics have denounced these efforts as exploitive. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can be especially harsh in evaluating marketing programs that target African Americans and other minority
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Introduction For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing. For this task examples will be related to Apple Inc. organization. Incorporated in January 1977 as Apple Computer‚ Inc. todays Apple Inc. designs‚ produces and markets media and mobile communication devices‚ personal
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have hired celebrities as product endorsers to advertise their product and‚ most importantly‚ they have contributed to organizations to help many communities. • What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign? This innovative promotional effort has lead to a question “will
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ETHICAL PRINCIPLES It is rather difficult to talk about ethics as it involves different point of view based on different moral standards one has and based on different ethical principles one uses. This Google China-cases mostly talks about the ethical dilemma faced by the company‚ whether it should obey the local law or put its global ethical standards as its best interest. Obeying the local law will push them to do self-censoring‚ which then raise many criticism internationally. Based on ‘cultural
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needed to break even. Based on the existing sales mix and production units given (Valves 7‚500‚ Pumps 12‚500 and Flow Controllers 4‚000)‚ the break-even prices in dollars (BEP$) are shown as below: Therefore‚ based on the data above‚ if the company cut its prices to just cover short-term variable costs‚ the company’s total sales would fall by 4.05%‚ from $2‚152‚500 to $2‚065‚387‚ which would also result in 4.05% drop in the selling price of each unit of products‚ total variable costs at $699
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YOUTHPHORIA ANTI-AGEING MARKET Case study Prepared for: Joel Haire Marketing Planning (HBM423) Prepared By: Thuy Duong Nguyen - 2070073 Nguyet Thu Nguyen – 206300x Nasrin Sadeghpour- 2054493 Due Date: 15/11/2013 Case study of YOUTHPHORIA EXECUTIVE SUMMARY ******* YOUTHPHORIA is a newcomer in Australian anti-ageing market which costs AUD $354.8 million in 2011. Regarding to company vision‚ YOUTHPHORIA proudly provide the best skin care for its customers underlying the wide range
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College of Business Administration Department of Management‚ Marketing and Public Administration PRINCIPLES OF MANAGEMENT Code: 0302160 Section: 52 Submission date: 29\11\2012. Lecturer name: Dr. Syed Tipu. Done by: Group Name: Future leaders. Tuqa Ahmad U00020586 Dalal osama Al.Afaliq U00028809 Arwa Ibrahim U00013805 Maryam alkhuzaie U00025322 We worked on this group individually: 1-Maryam and
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