Service Marketing Assignment Service blueprint of a restaurant By: Abhishek Jain (876001) Service Blueprint: The service blueprint is a technique used for service innovation. The service blueprint consists of 5 components: 1. 2. 3. 4. 5. Customer Actions Onstage / Visible Contact Employee Actions Backstage / Invisible Contact Employee Actions Support Processes Physical Evidence 1. Customer Actions This component contains all of the steps that customers take as part of the service delivery process
Premium Good Customer service Restaurant
Project credits: Architect: Atelier Oslo Team: Nils Ole Bae Brandtzæg‚ Thomas Liu‚ Marius Mowe‚ Jonas Norsted‚ Juan Ruiz‚ Bosheng Gan‚ Sveinn Thorarinsson‚ Emmanuel Ferm Consultants: Estatikk AS v/ Sivilingeniør Ole Morten Braathen‚ Aps AS v/Kåre Wærnes‚ Moelven Limtre AS v/ Rolf Evensen‚ Concept design v/Fredrik Eng‚ Main conctractor: Byggmester Bård Bredesen Built into the steeply sloping shoreline of Lake Steinsfjorden‚ the stone bungalow has large glazed walls that face towards the
Premium Lighting
Carson The Philadelphia Watch Case Co. print advertisement was a classic example for the era of informative product advertising. The ad was typical of what was seen in the late 1800s in America. This “All American” print ad was focused on the product and benefits to the potential customer. The ad emphases the reliability of the product; and tries to promote a trusting relationship between the consumer and the watch company. The prices are shown proudly and the ad is geared to show off the “Best Value”
Premium Advertising Marketing
Visual Analysis of Truth Anti Tobacco Ad The visual images that are used in many advertisements are positioned to grab the attention of the ads intended audience. Advertisements are designed to persuade viewers that the argument the ad is presenting is realistic. Rather than simply presenting the product advertised‚ images are used to draw the attention of the viewers and convince them to buy into the product or message. This particular anti tobacco advertisement released by an anti smoking campaign
Premium Smoking Smoking ban Passive smoking
Print Media’s Early History Print media is constantly evolving. Back in 1690‚ stories in the newspaper required royal consent to be printed. Benjamin Harris who wrote a story of an affair about the King of France‚ was jailed for his words. It was this that sparked the protest against royal consent. The paper industry expanded. It eventually split in to two types of papers‚ federalist (for the crown) and anti-federalist (against the crown)‚ these papers were constantly competing. In 1791‚ after
Premium Newspaper Printing Advertising
many fields of forensic science that can benefit from additional research‚ fingerprint identification is probably the most deserving. Within recent years‚ many print examiners have been questioned in both professional and social situations as to whether fingerprint evidence should be considered scientific. This questioning caused latent print examiners to realize the pressing need for various types of ongoing research on the subject of fingerprints. Fingerprint patterns are formed on the fetus in
Premium Fingerprint
The print Before the Fireplace was created by Mary Cassatt in 1882. Cassatt used the technique of etching to print this work. She covered the metal plate with wax and drew the image in the wax to get down to the metal. Then the printmaker put it in acid. Acid does not touch the wax it simply makes the valleys on women’s face. Although she is seating sideways‚ valleys are still noticeable and they create the illusion of her small nose and hardly visible eyebrows. One may notice that there are various
Premium Art Painting Color
the world (JAZD‚ 2008). The brewery Gerard Heineken acquired so many years ago is now preserved in an interactive museum experience. Since the first television advertisements in 1968‚ the company has launched numerous controversial but successful ad campaigns. In fact‚ the founder’s grandson "Freddy" Heineken received the "Advertiser of the Century" award in the Netherlands in 1999. In 2008‚ the first global responsible drinking campaign began (Heineken‚ 2010). The company commenced its participation
Premium Advertising Television advertisement Infomercial
Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about the message and execution‚ but often is constrained by his or her inability to visualize the ad in the final version. The consumer
Premium Advertising
Young People‚ Researchers and Benetton Contest Interpretations of a Benetton Advertisement Picture JANNE SEPPÄNEN In the spring of 1997‚ four Benetton advertisements were placed in front of Finnish candidates for the matriculation examination. One portrayed a nun and a priest kissing‚ another featured a black wolf and a white lamb‚ a third one was a picture of multi-coloured condoms lined up in straight rows‚ and a fourth portrayed a “family of the future”‚ two adults with a child in between
Premium Gender Race Black people