1.0 Part 1 Evaluation Coca-cola Company is one of the world largest soda companies which recently launch Coca-Cola Life‚ with a low calorie drink in Argentina. This new Coke Life or Green Coke has contained around 100 calories per 20 ounces‚ 250 calories compared with regular Coke. Its product unique selling proposition (USP) is sweetened with combination of sugar and the naturally occurring‚ no-calorie sweetener stevia and plant bottle. It position them self between Diet Coke and the brand’s classic
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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1007K11060 Date: 17 September 2012 In this paper I will focus on studying a specific print advertisement that I have choose which is the ArmanieXchange print ad‚ where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design‚ ad placement‚ targeted audience‚ mode of address‚ the relationship to popular culture‚ possible consumer responses and etc. The Armani exchange print advertisement uses the magazine as the medium to put out their advertising to the public
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REPORT ON COCA COLA SUBMITTED TO: MR. RASHID SAEED SUBMITTED BY: MUBESHRAH TEHSEEN (MB-09-10) SAIMAH A MAJEED (MB-09-13) AZHAR AYUB (MB-09-37) WAQAR HAIDER (MB-09-24) Semester: MBA 4th THE EXORDIUM Nothing is deserving worship Almighty Allah‚ the most Merciful‚ Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides
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Kayla Boehmig MKTG 320 TR 2:00 Coca Cola: Another Advertising Hit 1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. A common theme that I see in Coca-Cola’s slogans is happiness. The slogan in 1923 was “Enjoy life.” In more recent years‚ other slogans used depicting happiness includes “Life tastes good” and also “Open happiness”. I believe that Coca-Cola stands for wholesome‚ quality‚ and happiness. It is a company
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Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than
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INTERGRATED MARKETING COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with
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Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion.................
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product that has given the world its extremely well known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. The first cola recipe‚ by John Stith Pemberton‚ was originally a cocawine called Pemberton’s French Wine Cola. In 1886‚ when Atlanta passed Prohibition legislation‚ Pemberton responded by developing Coca-Cola‚ essentially a carbonated‚ non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani’s cocawine‚ Vin Mariani. He carried
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