7 Traditional Media Chapter 11 Lecture Objectives • Understand the role of media planning within the advertising campaign • Describe the advantages and disadvantages of using the following media within an advertising campaign as well as understanding how they are measured for effectiveness • Television • Radio • Cinema • Print • Outdoor • Product placement One-way Communication Model Two-way Interactive Communication Model This is how Australians use media… Free to Air TV
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RLK Media Philip M. May 13‚ 2013 Executive Summary 1985‚ Ray Kelner had launched RLK Media in a converted muffler repair shop in Waltham‚ ten miles west of Boston. The lab’s radical speaker designs quickly attracted affluent audiophiles‚ who would pony up $20‚000 for a pair of RLK’s custom-made towers. Taking the helm in 1998 as CEO Lars Inman led the acquisition of Opticon LCD Labs‚ positioning RLK to compete at the high end of the emerging home theater market but he’d underestimated
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the Mass Media? * Mass media – communication technologies that have the potential to reach a large audience in remote locations * Print Media –first mass medium * Printed materials * 19th – 20th centuries‚ newspaper industry experienced explosive growth * Motion Picture and Sound Recording * Thomas Edison invented: * Phonograph – recorded sound * Kinetoscope – showed short‚ silent films to individual viewers * Broadcast Media – media brought
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Phoenix Material Media Convergence Worksheet Write 250- to 350-word answers to each of the following questions in the matrix: Questions Answers What is meant by the term media convergence with regard to technology‚ and how has it affected everyday life? Since I have been going to school I had never heard of the word “convergence” I first learned about this when I enrolled in my Humanity 176 course. Convergence by definition is the exchange of various digital media such as music‚ radios
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Marketing Communications 2012 Current Issue Essay on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used
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The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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consent‚ force and persuasion.” Discuss this statement giving examples from Zimbabwe’s media terrain. BY BLESSING JONA In this presentation‚ this scholar seeks to solidify that indeed hegemony can be seen as the dissoluble unity between political‚ moral and intellectual leadership. Through an analysis of the concept of hegemony as outlined by Antonio Gramsci‚ the scholar seeks to show how Zimbabwe’s media terrain reflects this concept. All this is in support of the assertion that hegemony
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Is the Media a Deadly Weapon? In today’s society‚ it is almost impossible to avoid any type of advertising or media display. Children have become targets by the advertisement industry and some people believe that it has a negative affect. The APA’s view is that violence in the media causes violence in children‚ which is stated in the article‚ “APA Congressional Testimony on Media Violence and Children: Testimony of Jeff J. McIntyre on Behalf of the American Psychological Association.” The American
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News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
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