win by finetuning value delivery process and choosing‚ providing‚ communicating superior value Value Delivery Process: begins before a product exists; 3 phases- Choosing the value: how mktg does before existence of product; segment mkt‚ select target‚ develop offering’s value positioning (STP) Providing the value: mktg determines product features‚ prices‚ distribution Communicating the value: utilize sales force‚ internet‚ ads to promote product Value Chain/ Market Sensing: Value chain: tool to create
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Case study: Toyota Hybrid Synergy Drive Introduction Hybrid Synergy Drive‚ (HSD) is a set of hybrid car technologies developed by Toyota. HSD technology is used in the Prius‚ Highlander Hybrid sport-utility vehicle (SUV)‚ Camry Hybrid‚ Lexus RX 400h‚ Lexus GS 450h‚ and Lexus LS 600h/LS 600hL automobiles. It combines an electric drive and a continuously variable transmission. Toyota describes HSD-equipped vehicles as having E-CVT (Electronically-controlled Continuously Variable Transmission). We
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Microeconomics Final Project-Hybrid Cars Product: The #1 selling hybrid is the Toyota Prius Hybrid. Toyota is already on its third generation of the Prius. The gas/electric Prius hybrid retains its lock on this category for the fifth straight year. Despite lots of new hybrid models‚ the Toyota Prius’ 44 mpg (overall) is still the best in any five-passenger car. The interior is roomy and versatile‚ and the Prius has proven to be very reliable. Other Hybrid cars include the Honda Insight Hybrid
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About The Toyota Company Company Name | Toyota Motor Corporation | President and Representative Director | Akio Toyoda | Company Address | | Head Office | 1 Toyota-Cho‚ Toyota City‚ Aichi Prefecture 471-8571‚ Japan Phone: (0565) 28-2121 | Tokyo Head Office | 1-4-18 Koraku‚ Bunkyo-ku‚ Tokyo 112-8701‚ Japan Phone: (03) 3817-7111 | Nagoya Office | 4-7-1 Meieki‚ Nakamura-ku‚ Nagoya City‚ Aichi Prefecture 450-8711‚ Japan Phone: (052) 552-2111 | Date founded | August 28‚ 1937 | Capital | 397
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Company has expended plenty of money on R&D and marketing of the Pries. Why? Toyota expects the Prius to set the standard for the entry of a line of hybrids from minicompacts to luxury vehicles. Thus‚ the car is an important component of company strategy. To successfully introduce the Prius and build this new line of vehicles will require coordination within the company. The second generation of Prius has already caused problems within the company. Production was increased at one plant necessitating
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MODELING OF ELECTRIC MACHINES FOR AUTOMOTIVE APPLICATIONS USING EFFICIENCY MAPS S. M. Lukic and A. Emado Illinois Institute of Technology Abstract: In most industrial applications of motor drives‚ motors operate at one or a few predefued operating points. However in propulsion applications‚ the motor is used over the entire torqudspeed range. Therefore‚ the motor has to be studied at all possible torqudspeed combinations within the motor operating envelope. Efficiency maps are a convenient way
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250 3 BUSS 239 0 0 Any business elective Total Crs 3 15 BUSS 240 BUSS 245 1 BIDS CR BUSS 248 0 INFO 205 3 BUSS 249 3 DCSN 205 3 DCSN 200 3 INFO 210 to INFO 250 6 FINA 210 INFO 200 MKTG 210 3 3 or DCSN 210 TO DCSN 250 6 3 Any business elective 3 MNGT 215 3 33 CR Total Crs ENTREPRENEURSHIP 15 CR ENTM 220 TO ENTM 250 3 15 ENTM 220 TO ENTM 250 3 48 ENTM 220 TO ENTM 250 3
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Apple) 10/14/2009 Team D.A.N.N- Neil Raj‚ Adriana Ng‚ Dave Clason‚ Nike Kim Problem: NEIL RIM does not currently have the product strategies in place to keep a consistent stranglehold upon the Smartphone market with tougher competition coming. MKTG 1102 David Wan Key Findings: NIKE Apple iPhone iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features extensively E-mail is the #1 function. The most
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innovation and development 2 Prius XW10 the first Toyota’s hybrid was given to the market in December 1997 3 Prius XW10 the first Toyota’s hybrid was given to the market in December 1997 The car can run by both the gasoline and electricity 4 Differences Regular Car Hybrid Car Gasoline Gasoline & electricity CO2 emissions Less CO2 emissions Noise Silence powering High fuel consumption Low fuel consumption 5 Green Prius Make your gas last longer
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Toyota’s Green Efforts | [Type the document subtitle] | | A short essay showing Toyota’s efforts to revolutionize the consumer auto market with cleaner vehicles. | | | 9/26/2012 | | Engines‚ gasoline‚ and emissions. All of these terms have to do with automobiles since their invention and introduction to the public. It has undoubtedly been one of the biggest contributors to the overall global economy. Sadly‚ it has also become one of the biggest burdens to our current society
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