1) All of the activities involved in acquiring particular goods and/or services and making them available at the places‚ times‚ prices‚ and quantities that will enable the firm to reach its goals comprise ________. A) merchandising B) financial merchandise management C) retail pricing D) a centralized buying organization Answer: A Diff: 1 Page Ref: 384 Skill: Terminology/Concept 2) A major characteristic of micromerchandising is the ________. A) lower costs through quantity
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Sanger Automotive Companies is a privately owned company‚ made up of eight luxury car dealerships in areas of Florida and Georgia. Sanger has become known for its customer service as well as luxury class cars and loyal customers. In September of 2011‚ Sanger explored the possibility of a franchise agreement with Fisker Automotive‚ in southeast Florida. Fisker has one of the worlds first truly luxury hybrid vehicles which was intriguing to Sanger‚ especially with the vacant dealership availability
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Marketing and Sales CU 03223 Report Company Case 4: Toyota Prius February 2013 Members: Floris Baars Karina Galiauskaite Jessica Giljam Samuel van Horen Bastiaan van Kemseke Maximilian Wilde Supervisor: Vera Hartog Introduction The Toyota Prius is a full hybrid electric mid-size hatchback‚ formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States
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1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? To readers of this problem have an important starting point the definition of micro-environment. This term is a factor in the marketing environment‚ its problems‚ in one way or another‚ affect the ability of the company‚ close and direct way to serve its customers. This includes‚ such as customers‚ suppliers‚ competitors‚ shareholders
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CORPORATE OBJECTIVES‚ TACTICS & IMPLEMENTATION STRATEGY XYZ Cupcakes is an amateur business‚ assimilating a wealth of competitive strategies fixated on commercial adaptability and agility for actualizing a loyal consumer base in Towson‚ MD. We specialize in providing ornamental cupcakes‚ manifested in a casual atmosphere. We expect to be profitable within our first year of operating in order to reinvest in the company‚ and expand retail locations by year three. At that time‚ we anticipate establishing
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MKTG309: Social Marketing and Sustainability Individual Assignment Starbucks social marketing campaign Name: FEI XUE ID: 42498155 Contents Background‚ Target Audience & Behavior Change 3 Behavior change model 7 First 6 of the 16 tips for success analysis: 8 Conclusion and Recommendation 10 Reference List 11 Before describe and discuss prior social marketing campaign‚ we understand
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“Expect More‚ Pay Less” is their promise. They offer high quality‚ excellent value and fun place to shop by saving money. This means quality items are sold at lower prices and that attracts lot of customers. It has one of the most popular retail websites on Internet today. New products are tested on website first. And also they have added “find it” option which helps the customers to know if the particular item which they are looking for is available or not. Stores are designed to offer an easy
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kind. All together we have to collaborate in order to fight the threat which global warming has become. It is important to be aware of this threat and educate ourselves on which changes are needed to cure our planet from this disease. The Toyota Prius came to be a fighter in this war. A hybrid electric car‚ one of the first of its kind to be mass produced and marketed‚ working with traditional petrol fuel and an electric engine. This dual fuel engine is capable of producing electrical power‚ avoiding
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Ch 3 – Strategic Planning for Competitive Advantage Strategic planning: the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities. Goal is long-run profitability and growth. Two questions: what is the organization’s main activity at a particular time? How will the organization reach its goals? Achieve strategic planning through a marketing plan. Planning: process of anticipating future events and determining
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7) Data from a small bookstore are shown in the accompanying table. The manager wants to predict Sales from Number of Sales People Working. Number of sales people working | Sales (in $1000) | 4 | 12 | 5 | 13 | 8 | 15 | 10 | 16 | 12 | 20 | 12 | 22 | 14 | 22 | 16 | 25 | 18 | 25 | 20 | 28 | x=11.9 | y=19.8 | SD(x)=5.30 | SD(y)=5.53 | a) Find the slope estimate‚ b1. Use technology or the formula below to find the slope. b1=rsysx Enter x‚y Data in TI-84 under STAT > STAT
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