Argumentative Essay Paragraph 1—Introduction: Preview the structure of the essay. Claim: The overall thesis the writer will argue for. Paragraph 2—Data: Evidence gathered to support the claim. Warrant (also referred to as a bridge): Explanation of why or how the data supports the claim‚ the underlying assumption that connects your data to your claim. Backing (also referred to as the foundation): Additional logic or reasoning that may be necessary to support the warrant. Paragraph 3—Data:
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1. Introduction Toyota Motor Corporation was established in 1937. The company operates both automotive‚ under the brand Toyota‚ Lexus‚ Hino and Daihatsu‚ and non-automotive and can be seen as one of the best known automobile manufacturers. According to Japan Corporate News network‚ in 2007‚ the firm sold over 8.5 million vehicles in more than 170 countries. Based on Toyota Motor Global site ‚ the major Consolidated Subsidiaries of Toyota Corporation across the world mainly locates in North America
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Introduction CSR is a situation where not only do firm’s care about profit maximization and wealth accumulation about take into consideration the needs of the society. According to Carroll (1979)‚ companies are expected to maximize profit‚ obey the laws of the land‚ operate in line with community norms‚ and do well in society beyond the society’s expectations. Today‚ CSR is becoming rational including the needs of the community‚ maximizing the profits and managing the stakeholders. Garriga and Mele
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Buyer Behaviour – Branding - Loyalty Contents Purchase Decision Making Process p. 3 Approaches and Theories of Buyer Behaviour p. 6 Factors Affecting Buyer Behaviour p. 9 Brand Loyalty and Corporate Image p. 12 References p. 15 Purchase decision making process * When buying products or services‚ consumers typically follow this five-step process: 1. Need Recognition Need recognition occurs when a consumer identifies a need and thinks of a product
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Alternative Fueled vehicles as rental cars Lotus Car Rental (LCR) is on the move to making a very wise decision. LCR has successfully operated its business for a number of years. Today’s competition among Budget Car Rental‚ Avis‚ and Enterprise does not measure up to the services and advancement that LCR has displayed. With consumers making more advances toward environmentally friendly cars‚ alternative fuels for vehicles are a better choice. The assessment prepared for the Chief Financial
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PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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the company manufactures vehicles and parts at 53 production sites in 27 countries and regions around the globe‚ with a variety of sub-brands categories such as Lexus‚ Yaris‚ Corolla‚ Camry‚ Toyota trucks‚ and the world’s first gas/electric hybrid Prius‚ etc. (Toyota website). Its vehicles have been well known for quality‚ reliability and fuel efficiency. Recent years‚ Toyota’s fast global expansion made it successfully exceed General Motors in production and sales in 2008 to become the world’s largest
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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1. SWOT analysis for Toyota Introduction Strengths‚ Weaknesses‚ Opportunities‚ and Threats (SWOT) is a popular concept for evaluating an organisation. Conducting SWOT analysis is a common practice that organisations adopt to assess themselves and the industry within which they operate. This is very important given the different forces that exist within the environment the organisation operates. SWOT analysis offers an organisation insights into the areas that needs attention and consequently taking
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The day I crashed my car… okay I didn’t actually crash it. But I don’t think that I have ever been so petrified seeing a powder blue prius about to rear-end me. Little me‚ little 4”11’‚ 112 pounds Katie Long was about to start driving. I get lost at the mall‚ the mall. So as you can assume‚ my parents are shaking in their boots. Having an older brother I’ve been through the ‘learning how to drive’ situation. You could say I’m immune to it‚ or so I thought. Here I am‚ going into my sophomore
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