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    Prius: Leading a Wave of Hybrid 1. What micro environmental factors affected both the first generation and second generation models of the Toyota Pries? How well has Toyota dealt with these factors?  The first generation Prius was small‚ cramped‚ and not very attractive‚ although not too pretty or fancy. It was the first of the hybrid model and launched in 2001 in the United States. However‚ the second generation Prius was introduced three years later‚ which was much more pleasing to certain

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    MKTG 311 HW#2

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    MKTG 311 July 30‚ 2013 Assignment # 2 Sales Analysis 1. Over the five year period‚ how has the company done in sales and in profits? Why have these changes occurred? In fact‚ we can clearly see that the company has done very well in terms of Sales. Actually‚ from the sales table (main table)‚ we can notice how the company’s sales were growing year by year from 2009 to 2012. In addition‚ the average change in sale is approximately %11.91 each year (The sum of total Change each year

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    MKTG 1001 presentation

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    Question 2 Retailing can be classified according to: a) Amount of service -Self-service retailers (Provide few or no services) -Limited-service retailers (Provide only a limited number of services) -Full-service retailers (Provide a full range of services) b) Product line -Specialty store (Narrow product line with a deep assortment) -Department store (Wide variety of product lines operated by separate department) -Supermarket (Self-service store with a wide variety of products

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    GM in 2008)‚ designs and manufactures a diverse product line-up that includes subcompacts to luxury and sports vehicles‚ as well as SUVs‚ trucks‚ minivans‚ and buses. Its vehicles are produced either with combustion or hybrid engines‚ as with the Prius. Toyota’s subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles‚ while Hino Motors produces trucks and buses. Additionally‚ Toyota makes automotive parts for its own use and for sale to others. Popular models include the Camry

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    Kirk Bausman American Intercontinental University Unit 3 Individual Project MKTG 205 – September 11‚ 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional‚ Vertical‚ Horizontal and Multichannel Marketing Systems. I will analyze my target market ’s needs. Explain what I know about my target market and what they want from a channel of distribution.   Introduction This is an Overview

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    Mktg Creative Brief

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    Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside

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    Mktg Chap 8

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    Question 1 1. Customer value is the relationship between company profits and company costs. Answer True False Question 2 1. The most critical element for successful strategic planning is top management ’s support and participation. Answer True False Question 3 Question 3 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament

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    [pic] INTERNATIONAL MARKETING (MKTG 4113) Spring‚ 2013 Sarath A. Nonis Room: BA 402E‚ Email: snonis@astate.edu Phone: (870) 972-3430 Office Hours: Tuesday & Thursday 8:30 - 9: 30 a.m. & 10:45 - 11:45 a.m. Wednesday 9:00 – 12:00 a.m.‚ and by appointment. [pic] Course Objective The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and

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    MKTG 315 Study guide

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    MKTG 315 Chapter 1 Introduction to Services Discussion Question Page(s) Answer 1. What distinguishes service offerings from customer service? Provide specific examples. 3-5 Service offerings are intangible products offered for sale to customers. These can be services sold to business customers (e.g.‚ consulting services‚ shipping services) or to end consumers (e.g.‚ restaurant services‚ transportation‚ health care). Service offerings can be sold by traditional service companies (e.g.

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    what stage of the product life cycle is the Toyota Prius? Explain. There are four different phases of the product life cycle (PLC). Introduction is phase 1‚ and the Prius was introduced more than a decade ago. Phase 2 is Market Growth‚ which the Prius achieved very quickly. So quickly‚ in fact‚ that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity‚ which would

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